Keep Marketing Moving During the Canada Post Strike

A Canada Post strike doesn’t have to stall your pipeline. Mail slows, offers expire, and brands wait it out—but customers still eat dinner, book tune-ups, sign up for classes, and shop nearby. The fastest way to stay visible is simple: move from “wait for mail” to targeted flyer delivery that you control.

If someone asks what is a flyer in this moment, the best answer is practical: it’s a short, local guide that meets people where they already are and makes the next step easy. Below is a clear plan to keep revenue flowing while the mailbox is quiet.

Start with intent, not volume

When mail pauses, the instinct is to blanket more geography. Resist it. Choose the few routes most likely to buy this week—streets near your store, apartment lobbies within a five-minute walk, parcel rooms that see heavy daily traffic, and partner counters that your customers already visit. Precision beats postage. If you want a quick refresher on why placement matters more than mass, skim Why Targeted Flyer Delivery Beats Mass Distribution.

Use formats that don’t rely on the mailbox

Flyers don’t need a postal system to be effective. During a strike, lean into placements that people naturally pass:

• Door hangers for the two or three streets you want to own
• A5 pocket flyers stacked in lobby mailrooms and parcel areas
• Elevator frames with one headline, one image, one big QR
• Counter cards at friendly neighbours (the café beside your salon, the studio near your clinic)

Design each piece to be read at a glance and kept for later. For field-tested placement tips that boost read-through, keep How to Deliver Flyers That Actually Get Read handy.

Write like a neighbour with a simple promise

Strike or not, clarity sells. Lead with a benefit someone can use today:

• “Dinner ready in 15 minutes”
• “Same-day openings 1–4 pm”
• “Tune-up this week with a priority window”

Keep the first line short and legible from arm’s length. A flyer isn’t a brochure; it’s a nudge. If you need a quick primer on the role flyers play in 2025, this guide—What Is a Flyer? A Modern Guide to This Powerful Marketing Tool—is a solid reset.

Make the next step instant and trackable

You’re replacing a postal system with a response system:

• Big QR code with a plain caption: “Scan to book in 30 seconds.”
• Short URL printed beside the QR for screenshotters and texters.
• Phone number grouped with the QR so a quick photo captures everything.
• Deep links to the exact action (time picker, order-ahead menu, RSVP), not your homepage.
• Unique codes per building, counter, or street so you see which placements perform.

During a strike, this clean handoff is your “sorting plant.” You’ll know what worked and where to re-drop.

Use repetition to create familiarity fast

Mail usually handles repetition for you. When it pauses, copy the rhythm with smaller, tighter cycles:

1. Week 1: Drop the best two lobbies and two streets.
2. Week 2: Re-drop the top two placements with the same creative for recognition.
3. Week 3: Expand to look-alike streets; keep the headline and layout familiar.

Familiarity compounds response. That’s why our clients see steady lifts across repeated drops.

Control costs while you stay visible

Postage spikes and backlogs can wreck CPA. Smart delivery lets you right-size formats, weights, and quantities. Start with small batches, then reprint only for placements that beat your target. For a simple framework to balance stock, format, and volume without guesswork, check How Much Do Flyers Cost—and Are They Worth It?.

Add proof where decisions happen

A short testimonial from a nearby street, a star-rating badge, or “serving this neighbourhood since 2016” near the CTA calms hesitation. Local proof matters even more when nationwide mail is noisy. If you’re rallying the team around print confidence, these 13 Stats That Prove the Effectiveness of Flyer Marketing are a helpful backup.

Industry-by-industry quick wins

Restaurants and cafés
Parcel room stacks with a pocket menu and “scan to order pickup” work instantly. Time your drops for 3–5 pm to catch dinner decisions.

Home services
Door hangers where your trucks already work: “On your street this week—book your $99 tune-up.” QR → time picker. Leave-behind flyers lock in fall or spring checks.

Clinics and wellness
Apartment lobbies get “evening and weekend openings.” QR → calendar, plus a tiny three-step “what to expect” on the back.

Studios and gyms
“First class free this week” + mini schedule. Elevators and parcel rooms beat random mailboxes every time.

Retail and click-and-collect
Near-store radius drops with “two minutes from here—scan to browse and pick up.” Add a tiny map so people picture the walk.

Why this works with Flyer Canada’s numbers

When you meet people in their actual routes and make action one tap away, you don’t need the postal system to drive results. Across campaigns, Flyer Canada clients average a 4.4% conversion rate (vs. a 1.41% industry average), achieve 51.8% lower customer acquisition costs, and see ROI from 3x to 29x—gains that hold up when we replace mail with targeted drops.

A one-week plan you can run right now

• Pick two lobbies and two streets within a five-minute walk.
• Print a pocketable A5 with one promise, one image, one action block.
• Use unique QR/short URLs per placement to track cleanly.
• Drop mid-afternoon, then re-drop the top two placements seven days later with the same creative.
• Retire what didn’t move the number; scale the winners.

Stay close to the action, read the data, and keep moving while mail stands still.

Final thoughts

A Canada Post strike shouldn’t freeze your marketing. Targeted flyer delivery gives you speed, control, and proof. Keep the promise simple, place where your customers already pass, and make the next step effortless. You’ll protect revenue now and build habits that pay off long after the strike ends.

Want help mapping routes and delivering fast? Reach us through our contact page, explore formats and quick-print packs in our online store, or call 437-524-5287 and we’ll plan your next drop together.