How Much Do Flyers Cost—and Are They Worth It?
If you’ve been thinking about using flyers to promote your business, you’ve probably had this question pop up: how much do flyers cost—and are they actually worth the money?
It’s a fair question. With so many free or low-cost digital channels out there, why spend on something printed? The truth is, flyers don’t just work—they often outperform digital when it comes to local reach, conversions, and return on investment.
But to make them work for your business, you need to understand the full picture—the real costs, what goes into pricing, and what kind of ROI to expect.
Let’s walk through it together.
What Goes Into the Cost of a Flyer?
When most people ask “how much do flyers cost?”, they’re usually thinking of just the printing price. But the real cost—and value—comes from three key parts:
1. Design
Whether you do it yourself or hire professionals, your flyer design plays a huge role in performance. Great design can be the difference between a glance and a conversion.
2. Printing
This depends on the size, quantity, paper quality, and whether you’re printing full-colour or black-and-white. For example, 5,000 standard-size flyers (8.5" x 11") in full colour typically cost far less per piece than a small paid ad campaign with a similar reach.
3. Delivery or Distribution
This is the most overlooked cost—but also the most important. Flyers only work if they’re seen, and targeted delivery ensures they get into the right homes. Whether you use door-to-door delivery, Canada Post Admail, or street handouts, this part matters.
Flyer Canada offers bundled pricing that includes design, print, and targeted delivery—so you can stop guessing and start seeing real results.
💡 Not sure what flyer size is right for you? Here’s our guide to choosing the best size for flyers.
What You Might Pay: Flyer Cost Ranges
Exact prices depend on specs, volume, and delivery method, but here’s a ballpark breakdown:
Design: Free (if DIY) to a few hundred dollars (for expert, high-conversion layouts)
Printing: As low as $0.05–$0.15 per flyer for large runs
Delivery: Usually $0.10–$0.25 per flyer depending on volume and targeting
So, a well-run campaign of 5,000 flyers might cost you somewhere between $700 and $1,500 all-in, depending on complexity.
Now compare that to digital ads, where a single click on Google or Facebook might cost you $2 to $10—and not every click turns into a customer.
What Do You Get in Return?
This is where flyers really shine.
At Flyer Canada, our clients consistently see:
4.4% average conversion rate (that’s over 4 actions per 100 flyers)
51.8% lower customer acquisition costs
ROI between 3x and 29x, depending on timing, offer, and targeting
Let’s break that down with a quick example.
Say you spend $1,000 on a flyer campaign. You drop 5,000 flyers and get a 4.4% conversion rate. That’s 220 responses.
Even if just half of those responses convert into sales, and each sale is worth $100 to you, you’re making $11,000—from a $1,000 spend.
📈 Sound far-fetched? It’s not. Here’s how we helped one business generate six figures in just three days.
What Makes Flyers Worth the Investment?
There are a few key reasons businesses love the value flyers provide:
They’re tangible. People keep them on counters, fridges, or clipboards. Unlike ads that vanish in a second, flyers hang around and keep doing their job.
They’re targeted. With geographic precision, you can send them to exactly the neighbourhoods you want to reach—down to postal codes or building types.
They’re measurable. With QR codes, promo codes, or phone tracking, you can see exactly how many people responded—and calculate true ROI.
They don’t rely on algorithms. You’re not at the mercy of platform rules, rising click costs, or competitors bidding you out of visibility.
Want to make your flyer perform even better? Learn how to design flyers that inspire immediate action.
When Do Flyers Give You the Best ROI?
Flyers perform best when they’re:
Tied to a strong offer (e.g., “$49 Service”, “Free Trial”, “2 for 1”)
Timed well (seasonal services, grand openings, slow seasons)
Delivered strategically (targeted areas, not just mass drops)
Part of a consistent brand effort (not just one-offs)
For maximum return, we often recommend a 3-touch flyer strategy: one drop to introduce, one to remind, and one to close. This aligns with the psychology of buying decisions—people respond after repeated exposure.
Need help planning a campaign like that? Learn why repetition is your secret weapon.
What About Digital? Isn’t It Cheaper?
Digital ads can seem cheaper at first—but you’re often paying per click, not per result. And with digital competition so fierce, your cost-per-lead can climb quickly.
Flyers offer cost-per-lead predictability. You know how many households you’re reaching and can plan accordingly. It’s especially valuable for businesses that want steady, local growth without burning through budgets on underperforming ads.
Want to see how flyers compare directly with online ads? We break it down in Flyers vs. Digital Ads: Which One Delivers Better Results?
Final Take: Are Flyers Worth the Cost?
If you need a low-cost, high-conversion way to promote your business, reach local customers, and grow with confidence—flyers are absolutely worth it.
When you consider the:
Lower cost per acquisition
Higher response rate
Local visibility
Tangible, trackable performance
…it becomes clear that flyers aren’t just affordable—they’re one of the smartest marketing investments you can make.
Ready to Launch a High-ROI Flyer Campaign?
Flyer Canada makes flyer marketing simple, strategic, and affordable. We take care of everything—from professional design to high-quality printing and laser-targeted delivery—so your flyers do more than get seen… they get results.
If you're ready to get started, reach out through our contact page, place your order online at our store, or give us a call at 437-524-5287. Let’s create a flyer campaign that delivers real value for your business—starting now.
