13 Stats That Prove the Effectiveness of Flyer Marketing
Flyer marketing remains one of the most underrated yet powerful tools in a business’s advertising strategy. While digital ads dominate today’s landscape, physical marketing continues to deliver higher engagement, brand recall, and conversions.
Unlike digital ads that get scrolled past, blocked, or ignored, flyers are tangible, engaging consumers in a way online advertising simply can’t. 89% of people remember receiving a flyer, and nearly half of them keep it for future reference.
Still wondering whether flyers are worth the investment? These 13 key statistics will prove why flyer marketing remains one of the most effective strategies for businesses in 2024 and beyond.
Ready to launch a high-impact flyer campaign? Get a free consultation or call 437-524-5287 to discuss your strategy.
1. 89% of People Remember Receiving a Flyer
Flyers make a lasting impression. Unlike digital ads that disappear within seconds, physical marketing materials stick in people’s minds.
Why This Matters:
Brand recall is critical—when potential customers are ready to buy, they’re more likely to remember a flyer they held in their hands.
This statistic proves that flyer marketing has an edge over digital ads, which often fail to make an impact.
Want to create memorable flyers? Order now and get your message noticed.
2. 79% of Consumers Engage With Flyers
Almost 8 in 10 people don’t just glance at flyers—they keep them, pass them along, or take action.
Why This Matters:
Flyers increase word-of-mouth marketing by getting shared.
They stay in homes longer, ensuring multiple opportunities for engagement.
Maximize your flyer’s reach with strategic distribution. Get expert distribution help.
3. 45% of Consumers Keep Flyers for Future Use
Nearly half of consumers hold onto flyers long after receiving them.
Why This Matters:
Unlike digital ads that disappear instantly, flyers remain in sight, increasing their effectiveness over time.
Whether it’s a discount code, service offer, or event announcement, a well-designed flyer continues working days or even weeks after distribution.
Want your flyers to have a lasting impact? Order high-quality flyers today.
4. 38% of Flyers Stay in Homes for Days, 13% for Over a Week
A flyer doesn’t just generate instant awareness—it continues reinforcing the message for days or weeks.
Why This Matters:
A flyer that remains visible on a counter, fridge, or desk serves as a daily reminder of your brand.
This longer exposure increases the chances of consumer action.
Ensure your flyers stand out with premium design and print. Get a quote.
5. 62% of Consumers Skip TV Ads, 81% Ignore Newspaper Ads
People tune out traditional advertising, but flyers allow consumers to engage at their own pace.
Why This Matters:
Flyers don’t interrupt—they offer a passive, consumer-friendly way to connect.
Unlike TV or newspaper ads, flyers aren’t easily ignored or skipped.
Want a marketing tool people actually pay attention to? Start your flyer campaign.
6. 42.7% of Internet Users Block Digital Ads
With nearly half of online users blocking ads, digital-only marketing is losing visibility.
Why This Matters:
Flyers bypass digital restrictions by delivering your message directly to consumers.
No algorithms, no ad blockers—just direct engagement.
Reach more customers without ad-block limitations. Start your campaign.
7. 33% of People Keep Flyers With Coupons or Discounts
Consumers value savings, and flyers with special deals are more likely to be kept and used.
Why This Matters:
Discount-based flyers drive store visits and online purchases.
The longer a flyer is kept, the greater the chance of conversion.
Add an exclusive discount to your flyers. Order now.
8. Flyers With a Discount Code Are 50% More Likely to Be Kept
A simple promo code on a flyer can double its effectiveness.
Why This Matters:
Consumers appreciate a good deal and will hold onto flyers that offer savings.
This prolongs exposure, giving more time for consumers to act.
Boost conversions with a high-retention flyer design. Get in touch.
9. 71% of Consumers Find Coupons and Samples Helpful
Promotions increase engagement—flyers with a tangible incentive see higher retention rates.
Why This Matters:
People actively use flyers to discover deals and services.
A simple discount or giveaway can drive sales immediately.
Make your flyers work harder with the right offers. Get expert help.
10. 88% of Companies Report Success With Flyer Marketing
Businesses across industries see real results from flyer campaigns.
Why This Matters:
If almost 9 in 10 businesses say flyers work, there’s no reason not to try them.
Whether for brand awareness, lead generation, or sales, flyers deliver results.
Want a high-impact flyer campaign? Let’s talk.
11. 42% of Businesses Consider Flyers Critical to Their Marketing
Over 40% of companies rely on flyers as a core marketing strategy.
Why This Matters:
Flyers provide a cost-effective, high-ROI marketing solution.
They integrate seamlessly with digital campaigns.
Ready to make flyers a key part of your strategy? Order today.
12. 48% of Consumers Take Action After Receiving a Flyer
Flyers drive real engagement—nearly half of recipients visit a store, look up the brand, or make a purchase.
Why This Matters:
Flyers lead to website visits, calls, and in-person traffic.
A well-designed flyer can convert interest into sales.
Want more conversions? Get started today.
13. 48% of Consumers Respond to Flyer Ads
Flyers outperform digital ads, driving nearly 50% response rates.
Why This Matters:
High response rates mean more leads and sales.
Flyers create a sense of trust and credibility that digital ads lack.
Ready to launch a campaign that actually works? Contact us now.
Final Thoughts: Make Your Flyers Work for You
With proven response rates, high retention, and strong conversion potential, flyer marketing is a must-have strategy for businesses of all sizes.
📞 Call 437-524-5287
📩 Get a quote
🛒 Order flyers now
Maximize your reach, engagement, and ROI with Flyer Canada’s expert printing and distribution services.
