Holiday demand doesn’t pause for a Canada Post strike. Customers still plan dinners, hunt gifts, refill essentials, and book services before the year ends. If you’re waiting on mailers to land, you’ll miss the most time-sensitive buying window of the year. The fix is simple: switch to targeted flyer delivery you control and place pieces exactly where shoppers decide.
If a teammate asks what is a flyer in this moment, here’s the practical answer: it’s a short, local guide that helps someone act today. Below is a step-by-step plan to keep Holiday sales moving from Black Friday through Boxing Day—even if the mail is quiet.
Work backward from key dates: Black Friday, Cyber Monday, the final shipping cutoff, school break, Christmas Eve, Boxing Day. Give each moment one clear outcome:
You only need one promise per piece. For fast idea starters that consistently convert, skim these flyer marketing ideas that actually work and map each to a specific day.
Skip postal codes. Hit micro-zones you can restock:
Right place beats more place. If you’re torn on dimensions for each placement, this guide to choosing the right size and format will keep you from overprinting the wrong piece.
People buy faster when the offer fits the day.
Keep the headline short and legible at arm’s length. For attention that feels natural, borrow patterns from how to make your flyers stand out.
The flyer should act like a button:
Clear beats clever, especially when shoppers are rushing.
Holiday traffic is full of quick glances. Favor pieces that get pocketed:
Matte stock reads well under indoor lights. If you want proof that print still pulls when it matters, share these stats that prove flyer effectiveness with the team.
Only print a reverse side if it reduces hesitation or increases “keepability”:
If it doesn’t help someone act now, leave it clean.
A slow counter kills the benefit of a fast flyer. Prep a 20-second script:
Consistency turns scanning into revenue.
Mail used to handle the rhythm. Copy it with small, predictable waves:
Recognition compounds response. Keep creative familiar and change only one small element at a time.
Give each placement its own QR variant and short URL. Read daily:
Re-drop winners with the same creative; pause anything that misses your target. If budgets get tight, sanity-check stock and quantity with how much flyers cost and whether they’re worth it.
Gifts and cards
Parcel rooms Thurs–Sat: “Host gifts two minutes from here. Scan to reserve.” Back shows three curated picks. QR → pickup page.
Beauty and wellness
Elevator posters: “Last-minute gift cards and refills today.” Back of pocket card explains “how pickup works.”
Grocery and prepared foods
3–5 pm parcel restocks: “Holiday dinner in 15 minutes—scan to order.” Add a tiny map so people picture the walk.
Home services
Door hangers on two streets: “On your street this week—book before guests arrive.” Leave-behind locks a mid-January slot.
Electronics and accessories
Partner counters near your store: “Chargers, cables, adapters today.” QR → essentials filtered to “pickup now.”
Holiday buyers are decisive when you remove friction. Targeted flyers meet them in the right places with a one-tap path to act, which is why Flyer Canada clients average a 4.4% conversion rate (vs. a 1.41% industry average), achieve 51.8% lower customer acquisition costs, and see ROI from 3x to 29x—gains that hold when we replace mailers with smart drops. If you need a fast refresher on fundamentals while you build, start with when to use flyers for big results.
Small loops, steady lift. That’s how you protect Holiday revenue without the mailbox.
Postal strikes don’t have to steal your season. Keep the promise simple, place your flyers where today’s decisions happen, and make the next step effortless. With clean tracking and a steady cadence, you’ll turn December foot traffic and pickups into a reliable finish.
Want help mapping routes, designing seasonal pieces, and launching fast? Reach us through our contact page, explore ready-to-print options in our online store, or call 437-524-5287 and we’ll plan your Holiday drop together.