When Should You Use Flyers? 7 Examples for Big Results

May 19

There’s a reason flyers have stuck around in marketing—even as everything else has gone digital. They’re simple, affordable, and when used correctly, they drive real, measurable results.

But knowing when to use flyers is just as important as how they’re designed or delivered.

Whether you’re a new business or an established one planning your next campaign, this post will walk you through 7 times flyers work best, and why so many local brands (and national chains) still rely on this powerful tool.

Let’s dive in.

1. Launching a New Business or Location

Flyers are one of the fastest ways to announce your arrival to a community.

They give you the power to:

Target the neighborhoods around your new shop
Make a strong first impression with a bold visual
Include an offer (like 10% off) that drives immediate traffic

At Flyer Canada, many clients time their flyer drop one week before opening, then follow it up again two weeks after. That repetition locks in brand recall.

💡 Learn why repetition is your secret weapon in flyer marketing.

2. Promoting Seasonal Sales and Specials

Flyers are especially effective for:

Back-to-school promos
Holiday sales
Spring/summer cleanups
Black Friday deals
January fitness challenges

They reach people where digital often doesn’t—at the mailbox, the kitchen counter, the front door.

Plus, they work great with QR codes, promo codes, or scratch-to-reveal coupons that build urgency.

Need help crafting a high-converting flyer? See how to design flyers that inspire immediate action.

3. Filling Gaps in Your Schedule

Whether you run a salon, gym, or dental clinic, flyers can help you fill:

Cancellations
Low-demand time slots
Weekday lulls

Flyers allow you to promote a limited-time offer to a hyper-local audience. It’s like flipping a switch to boost foot traffic.

We’ve seen clients generate:

88 new patient bookings
$21,000+ in weekend sales
273 app downloads from one flyer drop

📈 Explore real-world numbers in our 6-figure flyer case study.

4. Launching a New Product or Service

Got something new? Don't just post about it online—get it in people’s hands.

Flyers are great for:

Restaurants promoting a new menu
Fitness centers launching new classes
Retailers featuring a new brand or collection
Contractors adding a new service (e.g. duct cleaning, smart home installs)

You can even add QR codes to lead customers directly to a product page, booking form, or app.

For inspiration across industries, check out:

5. Re-Activating Old or Dormant Customers

It’s often cheaper to re-engage a past customer than win a brand new one.

Flyers can remind past clients of:

Seasonal maintenance needs
Loyalty program benefits
Exclusive offers for returning customers
Birthday or anniversary specials

These print touchpoints show you’re still active and invested—without being lost in the inbox.

6. Building Brand Awareness in a New Area

Even if you’re not running a sale, flyers help plant the seed.

Examples:

"Now serving your neighborhood"
"Meet your new local fitness coach"
"Trusted by over 5,000 homeowners in [City]"

Repetition builds trust. And in saturated markets, the flyer on the fridge often beats the ad on Instagram.

📍Want your flyers to really land? Don’t guess your format—use the right layout. Learn what is the best size for flyers.

7. Driving Online Conversions (Yes, Really)

Today’s flyers aren’t just about in-store traffic. Many campaigns focus entirely on digital actions:

Ordering from a QR-linked menu
Downloading a mobile app
Leaving a Google Review
Signing up for an email list

Flyers are the perfect entry point to your funnel—especially for customers who need a little nudge before they go online.

🧠 Learn how digital and print work together in how to effectively use flyers for your business.

Final Thoughts: Flyers Still Work—When You Use Them Intentionally

Flyers may be simple—but they’re far from outdated. When timed and targeted well, they consistently deliver strong ROI, higher conversions, and better local reach than many digital channels.

Whether you’re:

Launching
Growing
Filling a gap
Re-engaging
Or just reminding the community you exist…

Flyers are one of the most affordable, scalable, and trackable tools in your marketing kit.

Ready to Put Flyers to Work for Your Business?

Flyer Canada helps Canadian businesses design, print, and deliver flyers that get read, remembered, and acted on.

From design to delivery, we’ve got your back.

📞 Want to launch a flyer campaign that works? Flyer Canada is here to help.

Let’s build your next high-converting flyer campaign today.

Emerson Buhat