Flyers for Toy Stores: Reach Local Families With Print That Gets Played With
Why Flyers Belong in Every Toy Store’s Marketing Mix
Toy shopping isn’t always about price—it’s about joy, nostalgia, and community. While big-box retailers and e-commerce stores fight over ad space online, local toy shops have a secret weapon: flyers.
A flyer lets your store show off its charm—colorful, tactile, and full of possibility—just like the products you sell.
So what is a flyer’s role in the toy business? It’s not just a sale notice. It’s an invitation to experience a magical space, to discover that perfect gift, and to keep families coming back for more.
What to Include on a Toy Store Flyer
Your flyer should be vibrant, clear, and exciting—just like the toys you offer. Aim for visual fun without visual chaos.
Here’s what to include:
Store name and playful tagline (“Let’s Play Local!”)
Seasonal highlights: new arrivals, exclusive toys, holiday specials
Special services: free gift wrapping, toy rentals, birthday registries
Images of popular items or happy kids (with permission)
Offer: “10% off with flyer” or “Free mystery toy with $50+ purchase”
CTA: “Bring this flyer in for a surprise”, “Call or visit us today!”
To ensure your flyer pops, follow 10 flyer marketing strategies that actually work.
Where to Distribute Flyers for Toy Stores
You want your flyer in the hands of parents, grandparents, and caregivers—people looking for gifts, experiences, and reasons to return.
Ideal distribution zones:
Daycares and preschools
Dance studios, sports programs, and music schools
Pediatrician offices and clinics
Family-friendly cafés and indoor play spaces
Libraries and parenting groups
Use how to deliver flyers that actually get read to ensure visibility in the right places.
Do Flyers Actually Work for Retailers?
Absolutely. Retail is about being remembered, and flyers help you show up at the exact moment someone’s wondering what to buy for a birthday, holiday, or celebration.
Flyer Canada’s toy and boutique shop clients have seen:
4.4% conversion rates, far above the 1.41% digital average
51.8% lower acquisition costs than social or paid ads
3x–29x ROI, especially when timed with seasonal foot traffic
For data-driven insights, see 13 stats that prove the effectiveness of flyer marketing.
When to Launch a Flyer Campaign for a Toy Store
Toy sales spike around major holidays and birthday seasons—but there are smart windows in between too.
Top flyer windows:
Late October to early December → holiday season
March Break and early spring → boredom-buster toys
May–June → end-of-school and outdoor toy push
August–September → educational toys and new arrivals
Monthly mini-flyers → birthday club promos or loyalty points
Keep momentum with why repetition is your secret weapon in direct mail marketing.
What Flyer Offers Actually Drive In-Store Visits?
Your flyer should make the visit feel worth it—even if the shopper didn’t plan it that day.
Examples that work:
“Show this flyer for a free coloring book”
“Buy 2, get 1 half-off—flyer only”
“Birthday coming up? Get 10% off gift sets with flyer”
“First 25 shoppers with flyer get a bonus mystery egg”
Avoid common pitfalls with 7 flyer marketing mistakes and how to avoid them.
Case Study: Toy Boutique in Guelph, ON
A local toy store launched a fall campaign with flyers featuring:
“Let’s Play, Guelph! New arrivals + free surprise toy with this flyer.”
They dropped 1,500 flyers at:
3 local schools
2 indoor playgrounds
4 daycares
A Halloween parade event
Results in 3 weeks:
74 flyer-based visits
19 new loyalty program sign-ups
ROI: 5.6x, plus dozens of social shares referencing the flyer promo
Flyers Keep Toy Stores Fun, Local, and Memorable
Flyers aren’t old-school—they’re playful, purposeful, and powerful. They give shoppers a reason to visit, return, and tell others about your store. In a world full of screens, they bring back the joy of discovery—just like the toys you sell.
Flyer Canada helps toy stores of all sizes create creative, effective flyer campaigns that spark smiles and drive revenue.
To get started, visit our contact page, browse the online store, or call 437-524-5287 today.
