Home Away From Home: Flyers for Pet Boarding & Daycare
Why Flyers Are Perfect for Pet Boarding & Daycare
Finding the right spot for a furry family member is one of the most personal decisions pet owners make. They want a facility that’s safe, caring, and conveniently located—often discovered through word-of-mouth or a flyer tucked under their door, not just an online search.
A tangible flyer lands in mailboxes, vet clinics, and community centers, offering a lasting reminder of your services when pet parents plan trips, busy work weeks, or last-minute getaways. Print marketing builds local credibility and keeps your facility top-of-mind long after a digital ad fades.
What to Feature on Your Pet Boarding Flyer
Your flyer needs to answer three quick questions: Who are you? What do you offer? Why book now? Include:
Engaging Headline
“Safe, Loving Pet Boarding Near You”
“Happy Tails Daycare & Overnight Stays”
Core Services
Daycare & Play Sessions: supervised group play, enrichment activities
Overnight Boarding: climate-controlled suites, 24/7 care
Specialized Care: senior pet amenities, medication administration, puppy socialization
Add-Ons: grooming, training, webcam check-ins
Trust Signals & Credentials
Fully licensed, insured, and certified pet-care professionals
CPR & pet first-aid trained staff
Cage-free, all-breed facilities with secure fencing
Testimonials or stars from local clients
Compelling, Time-Sensitive Offer
“10% Off First Daycare Visit—Show This Flyer”
“Free Night Boarding with Every 5-Day Package”
Clear Call to Action
“Call Now to Reserve Your Pet’s Stay”
“Scan to Book Online in Seconds”
“Visit Us for a Free Tour”
For design tips that engage readers, see 10 Effective Flyer Design Tips That Actually Drive Results.
Where to Distribute Flyers for Maximum Bookings
To reach busy pet parents, place flyers where they already go:
Veterinary Clinics & Pet Pharmacies
Owners visiting for check-ups or medications are prime prospects.Dog Parks & Pet Boutiques
Conversation naturally flows about care options—your flyer can join the discussion.Apartment Lobbies & Neighborhood Mailboxes
Renters often lack yards and rely on daycare services for midday care.Grooming Salons & Training Schools
Pet parents investing in grooming and training are also interested in boarding.Community Centers & Coffee Shops
Bulletin boards in family-friendly spots ensure repeated exposure.
To make sure flyers land in hands (not the trash), follow How to Deliver Flyers That Actually Get Read.
Do Flyers Actually Fill Pet Daycare & Boarding Slots?
Yes. Facilities partnering with Flyer Canada report:
4.4% average conversion rate, vs. 1.41% for digital ads
51.8% lower customer acquisition costs than paid social or search
ROI between 3× and 29×, especially when tied to first-time offers
A physical flyer offers reassurance in a service that thrives on trust. For more evidence, explore 13 Stats That Prove the Effectiveness of Flyer Marketing.
Timing Your Flyer Campaign for Peak Seasons
Strategic timing aligns with pet-parent planning cycles:
Holiday Travel (November–December): owners book early for holiday trips.
Summer Vacations (May–July): families plan vacations and need reliable care.
Spring Break (March–April): shorter getaways create day-care demand.
Long Weekends & School Breaks: last-minute flyers can capture urgent bookings.
Maintain awareness with repeat drops every 6–8 weeks—learn why in Why Repetition Is Your Secret Weapon in Direct Mail Marketing.
Offers That Spark Instant Bookings
Your flyer’s offer must feel valuable and urgent:
“10% Off Your Pet’s First Daycare Day”
“Free Night Boarding When You Book 5+ Nights”
“Bring This Flyer for a Complimentary Grooming Upgrade”
“Refer a Friend—Both Pets Get 1 Free Day”
A clear, compelling offer converts interest into calls. For do’s and don’ts, see The Do’s and Don’ts of Effective Flyer Advertising.
In-Depth Case Study: Cozy Paws Retreat in Mississauga, ON
Campaign Brief:
Cozy Paws printed 1,500 flyers with the message:
“Home Away From Home—10% Off First Daycare Visit When You Show This Flyer.”
Distribution Plan:
Veterinary Partners: 3 local clinics
Dog Parks: weekend handouts during peak hours
Apartment Complexes: mailbox drops in pet-friendly buildings
Results Over 6 Weeks:
162 flyer-driven daycare inquiries
124 converted to daycare and boarding packages
ROI: 9.4× on print and distribution costs
Additional Impact: 48 referrals through the “Refer a Friend” offer
Pet parents consistently mentioned the flyer’s trustworthy design and attractive discount as decisive factors in choosing Cozy Paws.
Blending Print with Digital for Purr-fect Results
Supercharge your campaign by integrating:
QR-Linked Booking Pages: instant scheduling and lead capture.
Automated Email Welcome Sequences: send facility tours, staff introductions, and prep tips.
Social Media Retargeting: gentle reminders to those who scanned but haven’t booked.
Photo Updates & Reviews: link to live webcam feeds or testimonial galleries.
For more hybrid strategies, read 5 Secrets That Make Flyers an Unstoppable Marketing Force.
Sustaining Growth Beyond First Stays
Flyers spark initial interest, but ongoing engagement fosters loyalty:
Loyalty Postcards & Newsletters: mail quarterly updates on new services and seasonal care.
Exclusive Member Offers: flyers with special rates for repeat clients.
Facility Events: promote open houses, puppy playdates, or holiday photo days via flyer.
Partnerships: co-brand flyers with groomers, trainers, and pet photographers.
Master consistent, multi-touch campaigns to build a thriving, repeat-business base—see more in 10 Flyer Marketing Strategies That Actually Work.
Ready to Fill All Your Kennels?
Flyers offer pet boarding and daycare centers a powerful, cost-effective channel to reach pet parents exactly when they need care. They deliver trust, urgency, and local reach that digital ads alone can’t match—driving bookings and referrals long after distribution.
At Flyer Canada, we’ll help you design, print, and distribute a targeted flyer campaign that keeps tails wagging and kennels full—one happy pet at a time.
To start your campaign, visit our contact page, browse our online store, or call 437-524-5287 today.
