Door-to-Door Flyer Distribution
The Double-Edged Sword
60% of the time, door-to-door flyer distribution works 100% of the time.
The idea is amazing: it’s personal, it’s direct, and when done right, it can forge a unique connection with the community. Is it the best choice for your campaign? Let’s dive into the details:
When Door-To-Door Flyer Delivery Works
Mailout campaigns are getting more crowded by the year: 3-5 flyers in the mail at a time creates less attention per flyer reducing the ROI. Not to mention, many households throw out all the flyers at once; they don’t even consider what it says. On the other hand, door-to-door ensures that, at minimum, the home owner takes a look at the flyer, and that little change increases ROI in comparision. The appeal is certainly there, a small change like that over 10,000 impressions adds up… but it comes at a cost
The Challenges With Door-To-Door Flyer Delivery
I used to manage a door-to-door distribution company, and we faced some issues. We had a very comprehensive system of checks and balances — we took photo documentation of all the streets & street signs covered and had GPS tracking of our distributors phones — and even then there wass always an element of unpredictability.
Sometimes things don’t go as intended. Distributors might skip a few houses or, in the worst cases, skip entire streets, and there is no reasonable way to track this. Such actions can drastically affect the reliability of the distribution and, consequently, the return on investment. These are moments that can make or break a campaign’s effectiveness and are, admittedly, the biggest drawbacks of this method.
Now, when it works, it works great. When streets are skipped, the ROI was abysmal, and this variance made us feel bad, hence our shift.
Why Canada Post Flyer Delivery is often better
Given these challenges, many of our clients choose Canada Post for their flyer distribution needs. The certainty that every flyer will reach its intended mailbox is a significant advantage. With Canada Post, there’s no question about whether the flyer was delivered—it simply is. This level of reliability is why, despite the appeal of door-to-door distribution, Canada Post is often the better option unless there’s a specific, compelling reason to hit the pavement.
Conclusion
Door-to-door flyer distribution has its place in the marketing toolkit, especially for highly localized, community-focused campaigns. However, for broader reach and guaranteed delivery, Canada Post remains the superior choice. It's about using the right tool for the job, and understanding the strengths and limitations of each option.
If you’d like us to manage your campaign for you, and have a reliable way to distribute your flyers, we can help you with any Canada Post distribution or any printing needs. We can offer you some door-to-door distributions in select areas, but be aware of the aspects that we mention above; our Canada Post guarantees cannot be made.
Thanks for reading,
Ashwin
P.S If you’re looking for any flyer delivery, printing, or anything else flyer, feel free check out flyercanada.ca/flyer for all the info :)
