Canada Post Flyer Distribution

How Canada Post Flyer Delivery Works?

Delivering flyers through Canada Post involves three main steps: designing, printing, and distributing your flyers. Here's a streamlined guide to make the process efficient:

Step 1: Design Your Flyer

Ensure your flyer meets the necessary design specifications. Clear, attractive, and informative flyers are more effective.

Step 2: Print Your Flyers

After designing, print the required number of flyers. Make sure the print quality is high to make a strong impression.

Step 3: Distribute Flyers via Canada Post

1. Plan Your Canada Post Flyer Delivery:

   • Use the Canada Post Precision Targeter tool to select your target areas and plot your ideal flyer distribution.

2. Place Your Canada Post Flyer Delivery Order:

   • Once your target areas are set, place your order with Canada Post.

3. Prepare for Drop-off To A Canada Post Facility:

   • Bundle your flyers in sets of 100. If you have an irregular number (e.g., 836 flyers), bundle 800 into 8 sets of 100, and leave the remaining 36 loose.

   • Consider investing in a flyer counting machine to ensure accuracy. Excess flyers will be discarded, and shortages will still incur the full delivery charge.

4. Label and Pack Your Flyers For Canada Post Delivery:

   • Print labels and affix them to each box of flyers.

   • Drop off your boxed flyers at a designated commercial Canada Post center. Note that only major centers, specified at checkout, will accept your flyers.

5. Additional Fees Canada Post May Charge:

   • If you are delivering flyers outside the city where you drop them off, an additional transportation fee will apply.

Following these steps will help ensure a smooth and efficient flyer delivery process with Canada Post.

Why Use Canada Post Flyer Delivery?

Here’s the straightforward truth: With Canada Post, every flyer reaches its destination.

I previously ran a door-to-door flyer distribution business with a network of 200+ distributors. We documented every covered street with photos, used trackers on distributor phones, and had team leaders on-site to oversee operations. We prided ourselves on having one of the most thorough systems in the country. But the harsh reality is even the best systems have their limits. While some campaigns were a smashing success, delivering returns that exceeded even Canada Post rates, others fell short. Far short. Distributors sometimes just skimmed their routes, doing the bare minimum. These inconsistencies not only impacted our returns but also, over time, our confidence in the approach. We decided that we wanted a system that would return a result we can be proud of every single time…

That’s why we turned to Canada Post. Switching wasn’t just a logistical decision — it was a move toward peace of mind. Now, when we send out a batch of flyers, there’s no doubt, and everyone ends up happier. They get delivered. Every single one. This shift has not only stabilized our operations but also restored our faith in what we can deliver to our clients: reliable, measurable results with every campaign.

Flyer Designs For Canada Post Flyer Delivery?

The first step to every campaign with Canada Post flyer campaign is the design. After millions of flyers in testing, here are the specs that work the best:

• An 8.5 x 5.5” flyer has the best conversion rate per unit printed, larger sizes rarely outweigh the increased cost

• Double sided printing is worth it

  • Once a flyer has grabbed attention, then the remainder of the flyer is meant to convince them to use your conversion action; your headline is most important but a double sided flyer allows you to have more information to convert your warm prospects, especially considering it often costs 3/10th of a cent per unit

• Make your headline at least 1/4th of the flyer, and your conversion action another 1/4th

  • It is always important to keep the attention grabber and the conversion action easily visible, as often many prospects will not read the whole flyer, rather make a split second to convert or discard the flyer

Canada Post Flyer Targeting

Demographic targeting is another area where Canada Post truly shines. Whether it’s income class, age, gender, the age of the building, the field of occupation, or even distinguishing between owned or rented properties, the options are extensive. This capability allows us to tailor campaigns with a level of precision that ensures the right eyes see your message.

Conclusion

Choosing Canada Post for flyer distribution has been a cornerstone of many successful campaigns. It combines reliability, extensive reach, precise demographic targeting, and detailed reporting—a blend that’s tough to find elsewhere. Stay tuned for more insights as we explore other facets of flyer distribution in future posts. Whether you’re a seasoned marketer or just starting out, there's something in this series for everyone.

Thanks for reading,
Ashwin

P.S If you’re looking for any flyer delivery, printing, or anything else flyer, feel free check out flyercanada.ca/flyer for all the info :)