Do Flyers Really Work for Contractor Marketing?

May 14

As a contractor, you know the value of building something solid from the ground up. The same goes for your marketing—especially when using flyers to connect with homeowners and business owners in your community. In an industry where trust and local presence matter most, flyer marketing remains one of the most effective ways to generate leads, stay top of mind, and build a consistent pipeline of work.

In this blog, we’ll break down how flyer marketing helps contractors grow—and how you can design and distribute flyers that drive real results.

Why Flyers Work for Contractors

Let’s start with the big question: Do flyers really work for contractor marketing? Yes—when done right.

Flyers let you showcase your craftsmanship, highlight your services, and connect with potential customers right where they live. Unlike digital ads that can be scrolled past or blocked, flyers land directly in the hands (or mailboxes) of your future clients. This tactile experience builds trust faster—especially when you're a local business.

In fact, studies show that direct mail has a 70% higher recall than digital ads, making it a reliable choice for contractors who want more than just views—they want jobs booked.

Real-Life Contractor Flyer Success

We recently printed flyers for a residential roofing contractor targeting neighborhoods after a major windstorm. The result? A 3.8% conversion rate on a 10,000-flyer drop. The campaign paid for itself tenfold within weeks, and the contractor booked out their calendar through the next two months.

This isn't an outlier—it's what happens when flyer marketing is done with the right strategy, design, and targeting.

Key Benefits of Flyer Marketing for Contractors

1. Local Targeting That Works

Flyers can be distributed by postal code, neighborhood, or even street level, allowing you to target high-value areas with older homes or active construction zones.

For example, if you specialize in deck installations, targeting suburban areas with large backyards makes more sense than high-rise neighborhoods. Canada Post’s flyer delivery services allow precision targeting to maximize ROI.

➡️ Learn more: How to Target the Right Audience With Flyer Delivery

2. 24/7 Visibility Without Extra Staff

Once your flyers are out, they work for you. A well-designed flyer on someone’s fridge or kitchen counter keeps your brand visible for days—even weeks—without any manpower.

Combine that visibility with a clear call to action and incentive like a limited-time quote discount, and you’ll dramatically increase the chances of getting calls.

3. Trust Through Tangibility

In a market where scams and fly-by-night contractors still exist, printed flyers convey legitimacy. They show you’ve invested in your business—and that makes people more likely to trust you.

Printed material builds what digital often can't: credibility. When homeowners see your name multiple times, it strengthens their confidence in your services.

What to Include in a Contractor Flyer

Bold, benefit-driven headline
A clear list of services (e.g., bathroom remodels, basement finishing, roofing)
Testimonials or before-and-after images
A time-sensitive offer (e.g., “Free estimates for homes booked this month”)
High-quality photos of your work
Direct contact details: phone, website, and/or QR code
License or certification logos if applicable

Keep it simple and focused. One flyer = one main message. If you're marketing seasonal services (like snow removal or outdoor patio builds), stick to that one service per campaign.

➡️ More tips: Best Practices for Flyer Design

Design Tips That Drive Conversions

Use white space to avoid clutter
Stick to one or two fonts to maintain professionalism
Highlight your offer and contact info clearly
Avoid overwhelming your flyer with too many services

A flyer isn’t a portfolio—it’s a teaser designed to prompt action. Treat it like a billboard, not a brochure.

➡️ Read: Clutter Kills Conversions: Why Less Is More in Flyer Design

How to Distribute Flyers Effectively

Here are the best flyer distribution methods for contractors:

Canada Post neighborhood targeting: Send flyers directly to homes in the area you service.
Leave-behinds after job completion: Ask happy clients to share your flyers with neighbors.
Bulletin boards at local hardware stores: Great for catching DIYers who may need help.
Events and home shows: Hand out flyers with a promo code at the bottom for tracking.
Community sponsorships: Partner with local rec leagues or trades events and distribute flyers in gift bags.

➡️ Explore: The Ultimate List of Places to Distribute Flyers

Why Now Is the Time to Start

If you're heading into a busy season, this is your window to lock in work. If you’re entering a slower season, this is your chance to stay booked. The point is, flyer marketing gives you control over your pipeline.

And with rising digital ad costs and unpredictable social media algorithms, printed flyers are a stable and scalable investment that still delivers.

➡️ Also check out: Flyer Advertising: How to Run an Effective Flyer Campaign

Final Takeaway: Flyers Are Built for Builders

You build with precision, purpose, and skill—your marketing should do the same. Flyer marketing isn’t just cost-effective; it’s smart, scalable, and proven to work in the contractor space.

If you’re ready to start or optimize your flyer marketing, we’re here to help—from design to print to delivery. Contact us directly through our website, order online via our store, or give us a call at 437-524-5287.

Let your next flyer campaign do the heavy lifting—just like your work does.

Emerson Buhat