Flyer Advertising: How To Run An Effective Flyer Campaign
In a world saturated with digital noise, where we scroll past hundreds of ads without a second glance, it’s easy to forget the power of something tangible. But for businesses looking to stand out—especially on a local level—flyer advertising still delivers some of the highest-impact results for the lowest cost.
While social media ads and email blasts have their place, flyers offer something the digital world often lacks: a real, lasting connection.
In fact, research shows that 89% of people remember receiving a flyer, and 79% keep it or pass it to someone else. That kind of recall beats out most online campaigns—and at 4.4% conversion, flyer campaigns outperform digital's 1.41% industry average by a long shot. At Flyer Canada, we've seen firsthand how strategic flyer marketing brings in consistent traffic and up to 29x ROI, while lowering acquisition costs by over 51.8%.
So how do you run a flyer campaign that gets results? Let’s walk through it.
Why Your Business Should Still Be Using Flyers
If you think flyers are outdated, you're missing a major opportunity. In a time when digital ads are often ignored or blocked, flyers stand out—because they’re real.
They land in mailboxes. They hang on bulletin boards. They sit on counters and get passed to friends. A flyer isn’t just a piece of paper—it’s a physical reminder of your brand.
And unlike online ads, flyers don’t disappear with a scroll. They stay in homes, purses, and glove compartments, quietly working in the background until the moment a customer is ready to act.
Want to explore how flyer campaigns can complement your digital strategy? Reach out to us and let’s build a plan together.
The Advantages of Flyer Advertising
Flyer marketing stands out not just for its visibility—but for its practicality. Here’s why businesses love it:
Cost-effective: Printing and delivery are far cheaper than digital ad campaigns, especially when scaled.
Wide distribution: Target specific neighborhoods, cities, or events to get your flyer into the right hands.
Easy to digest: With the right layout, a flyer delivers your message fast and clearly.
Highly targeted: Geo-targeting and demographic data make flyer delivery smarter and more strategic than ever.
At Flyer Canada, we help businesses target postal codes, demographics, and more using tools like Canada Post’s Precision Targeter—so your message lands exactly where it matters.
Need help targeting the right areas? Let’s talk strategy with one of our campaign experts.
When to Use Flyers
Flyers are versatile. You can use them for a variety of purposes, depending on what stage your business is in. Here are some smart ways to use them:
1. New Business or Location
Launching a new store? Flyers are one of the best ways to introduce yourself to the community. Include key info like hours, location, and an opening offer to draw immediate foot traffic.
2. Product or Service Launch
Highlight new offerings with a flyer that includes a promo code or QR code. This not only drives interest—it gives you a way to track how effective your flyer was.
3. Seasonal Promotions
Flyers are great for holiday sales, back-to-school campaigns, or seasonal events. They work well when paired with urgency and limited-time offers.
Ready to promote something new? Request a free quote and see how fast we can get your campaign in motion.
What Makes a Flyer Effective?
A good flyer does more than look nice—it compels people to act. Here’s how to make yours work hard for you.
1. Keep It Clear and Simple
Avoid stuffing your flyer with too much text. Focus on a single message: what you’re offering and why it matters to the reader. Use short sentences, bullet points, and plenty of white space.
2. Include a Call-to-Action
Tell the reader exactly what to do next—whether it’s visiting your store, scanning a QR code, or calling to book. CTAs like “Bring this flyer in for 20% off” or “Scan to book your spot” are clear and actionable.
3. Use High-Quality Imagery
Blurry images or pixelated logos can damage your credibility. Invest in clean, high-res visuals that align with your brand. Use bold colors and contrast to make key information pop.
Need help designing a flyer that turns heads? Our design team’s got you covered.
Delivery Strategy: Timing and Tactics
Flyer success doesn’t end with printing. Delivery is half the battle. Here are some things to consider:
Time of Day: For handouts, choose busy times—like lunchtime for downtown areas or weekends for neighborhoods.
Weather: Don’t hand out flyers in rain or wind unless they’re weather-resistant.
Promotion Window: Give customers at least 1–2 weeks before a sale or event to respond.
Seasonal Timing: Plan ahead for holidays, festivals, or back-to-school periods when spending is higher.
At Flyer Canada, we offer nationwide flyer distribution options, from door-to-door drops to targeted deliveries—all optimized for timing, budget, and ROI.
Want help planning a smart, data-driven delivery schedule? Get in touch and we’ll build a custom campaign around your goals.
Design It Right (Or Get Help)
If you’re not a designer, that’s okay. But a poor layout, bad font choices, or overwhelming visuals can tank your results.
If DIY isn’t your thing, consider hiring a professional or using templates as a base. Our team at Flyer Canada can help with:
Custom design tailored to your brand
Printing on premium paper stock
Finishing options like gloss, matte, or foldouts
QR code generation and coupon tracking
Want a flyer that feels as professional as your business? Let’s design one together.
A Smart Addition to Any Marketing Strategy
No, flyer advertising isn’t here to replace your digital marketing efforts. But it’s a powerful partner in your broader strategy.
It reaches people digital often misses—those who aren’t online much, don’t follow your brand yet, or simply prefer something they can hold and keep. And best of all, it does this without the noise, cost, or competition of today’s crowded digital space.
When you combine a thoughtful message, a compelling offer, strategic targeting, and professional design, flyers become one of the most cost-efficient marketing channels you can invest in.
At Flyer Canada, we’re here to help from design to doorstep. With our proven process, expert support, and national reach, your flyer campaign is set up to succeed.
Ready to boost awareness, foot traffic, and conversions?
Contact us here, call 437-524-5287, or order your flyers now and let’s make print marketing work for you.
