Why Adding Digital Retargeting to Flyers Increases Conversions

Businesses often think of print and digital as separate marketing worlds. But when you combine them, something powerful happens. Flyers introduce your business in the offline world, where trust is higher. Digital retargeting then reinforces that message online, where timing and reminders can drive final action. Together, the two channels create a conversion engine that is far stronger than either on its own.

Here at Flyer Canada, we’ve seen this hybrid strategy become one of the most effective approaches for local businesses across the country. When a customer sees your flyer at home and later encounters your brand again online, recognition kicks in. Familiarity turns into trust, and trust turns into response.

Flyers build the initial awareness

Flyers work because they enter the home at a calm moment. People are more receptive when they are not overwhelmed by competing ads or rapid scrolling. That’s why flyers convert at an average of 4.4%, compared to just 0.12% for digital ads alone.

This first impression is essential. It grounds the customer in who you are and what you offer. It also ensures your digital ads feel familiar instead of intrusive.

For a deeper performance comparison, visit Flyers vs Digital Ads: Which One Actually Delivers Better Results.

Retargeting strengthens the message at the right moment

Once someone scans your QR code, visits your landing page or even pauses on your flyer long enough to remember your brand, they become part of your digital retargeting audience. This is where the hybrid model shines.

Retargeting allows you to reconnect with people who already know you. When they see your ad online, it doesn’t feel random. It feels relevant. This increases the likelihood they will click, book or purchase. It also lowers the cost of the digital ad because retargeting audiences tend to convert far more efficiently.

To understand how to prime customers for online engagement, explore Offline to Online: How Flyers Drive Website Traffic and Online Bookings.

Hybrid campaigns boost recall and confidence

A single touchpoint rarely creates action. People make purchasing decisions based on familiarity and comfort. When a flyer introduces your brand and digital retargeting reinforces it, recognition builds quickly.

This is why hybrid flyer-plus-retargeting campaigns often deliver ROI between 3× and 29×, depending on the offer and frequency. Customers feel like they’ve encountered your business multiple times in a short period, which accelerates their decision-making.

Digital retargeting fills the timing gaps

Someone may see your flyer in the morning but not be ready to act. Later that day, they may receive a Google Display ad or a social reminder that nudges them closer. Retargeting fills that gap between interest and action.

This consistency also supports seasonal timing. When demand spikes—spring cleaning, winter fitness, fall tutoring—your retargeting campaign ensures your business stays visible throughout that window.

For more insight on seasonality, visit When You Should Use Flyers for Big Results.

Retargeting improves tracking accuracy

Flyer tracking has improved significantly thanks to QR codes, promo codes and landing pages. Retargeting enhances this by showing how many customers didn’t convert on the first visit but later converted after seeing a retargeting ad.

This layered data exposes the true performance of the campaign. It reveals how people behave over time, which neighbourhoods respond best and which message resonates most.

To explore more on tracking and optimizing flyer campaigns, visit How to Deliver Flyers That Actually Get Read.

Hybrid reduces acquisition costs significantly

Because flyers generate familiarity and retargeting reinforces it, customers convert more efficiently. This reduces wasted impressions and lowers cost per customer.

Across our campaigns, businesses using a hybrid flyer-plus-retargeting strategy continue to benefit from 51.8% lower acquisition costs. The offline trust and online reminders create a cost-efficient funnel that is hard for competitors to replicate.

To understand long-term efficiency gains, explore Why Flyers Work for Canadian Entrepreneurs.

Final thoughts

Flyers and digital retargeting are not separate strategies. They are two halves of a powerful local marketing system. Flyers make your brand feel real, credible and local. Retargeting maintains visibility, delivers reminders and captures action at the perfect moment. Together, they create a conversion loop that works across every neighbourhood and industry.

Here at Flyer Canada, we help businesses build hybrid campaigns that strengthen awareness, increase bookings and boost ROI year-round. With strong print presence and smart retargeting sequences, your marketing becomes clearer, more efficient and far more effective.

If you want to build a hybrid campaign that outperforms traditional advertising, reach out through our contact page, explore our store or call 437 524 5287.

We’re ready to help you combine offline and online for the strongest results.