What is a Flyer? Best Types of Flyers to Use for Businesses
Flyers have been a powerful marketing tool for decades, helping businesses attract new customers, promote offers, and increase brand awareness. In a world that’s increasingly digital, physical marketing materials like flyers continue to deliver high engagement, strong recall, and impressive ROI. But not all flyers are created equal—some grab attention and drive sales, while others end up ignored.
If you want to use flyer marketing effectively, this guide will break down the best types of flyers for businesses, the key elements of a successful flyer, and expert tips to ensure your flyers stand out and convert.
What is a Flyer?
A flyer is a single-page marketing material used to promote a business, event, product, or service. Flyers are typically printed and distributed through direct mail, door-to-door delivery, handouts, or in-store placements. However, in today’s digital era, many businesses also use digital flyers to enhance online promotions.
Why Flyers Still Work in 2025
Despite the rise of digital marketing, flyers remain a cost-effective, high-impact marketing tool. Studies show:
89% of consumers remember receiving a flyer—higher than any other form of advertising.
79% keep flyers or pass them on to someone else.
45% hold onto flyers for future reference.
Businesses using flyers see conversion rates of up to 4.4%, compared to the 1.41% industry average for digital ads.
Flyer marketing can reduce customer acquisition costs by 51.8% and deliver ROI between 3x and 29x.
Flyers offer a tangible, direct connection to consumers, making them a trusted and engaging marketing tool for businesses.
Ready to launch a flyer campaign? Get a free quote from Flyer Canada today!
Essential Elements of a High-Converting Flyer
A successful flyer needs more than just an eye-catching design—it must deliver a clear message and drive action. Here’s what every high-performing flyer should include:
1. A Strong Headline
Your headline is the first thing people notice. Make it bold, concise, and compelling. Examples:
“50% Off This Weekend Only – Don’t Miss Out!”
“Grand Opening – Free Gifts for the First 100 Customers!”
“Exclusive VIP Event – Reserve Your Spot Now!”
2. A Clear Value Proposition
Answer the question: “What’s in it for me?”
Tell your audience why they should care. Focus on benefits, not just features: ✔ Instead of: “Our gym has new equipment.”
✔ Use: “Get fit faster with state-of-the-art machines and expert trainers!”
3. Eye-Catching Design
Use high-quality images relevant to your message.
Pick bold colors that match your branding.
Limit fonts to 2-3 styles to keep it clean and readable.
Need expert-designed flyers? Get a free design consultation with Flyer Canada.
4. A Clear Call-to-Action (CTA)
Tell customers exactly what to do next:
“Call Now for a Free Estimate”
“Visit Our Website for Exclusive Deals”
“Use Code FLYER25 for 25% Off”
Including QR codes or tracking links can help measure flyer performance.
Best Types of Flyers for Businesses
There are different flyer styles depending on your marketing goals. Here are the most effective flyer types for businesses:
1. Business Flyers
Purpose: Promote your brand, services, or expertise.
Best for: Local businesses, service providers, corporate events.
Example: A real estate agent flyer showcasing new listings.
2. Promotional Flyers
Purpose: Announce sales, discounts, or limited-time deals.
Best for: Retail stores, eCommerce brands, restaurants.
Example: A “Buy One Get One Free” pizza flyer with a discount code.
Want high-impact flyers that drive sales? Order professional flyers from Flyer Canada.
3. Event Flyers
Purpose: Attract attendees to an event.
Best for: Concerts, networking events, product launches.
Example: A nightclub flyer promoting a DJ event.
4. Direct Mail Flyers
Purpose: Reach local customers with targeted offers.
Best for: Restaurants, home services, real estate agencies.
Example: A home cleaning service offering 20% off for new customers.
5. Door Hanger Flyers
Purpose: Stand out with no competition in the mailbox.
Best for: Home service providers, real estate agents, political campaigns.
Example: A landscaping company offering seasonal discounts.
6. Digital Flyers
Purpose: Promote your brand online through social media, email, and websites.
Best for: eCommerce stores, B2B services, virtual events.
Example: A Facebook ad flyer with a lead magnet (e.g., free eBook download).
Maximize your reach with print + digital flyers. Get expert help from Flyer Canada.
How to Make Your Flyers More Effective
Creating a great flyer is just the first step—distribution is what brings results. Here are some expert strategies to maximize impact:
1. Target the Right Audience
Use geographic and demographic targeting to reach the right customers. Flyer Canada’s targeted distribution services ensure your flyers land in the right hands.
2. Time Your Distribution
Flyers work best when delivered at the right moment:
Retail & Restaurants: Send out flyers before weekends and holidays.
Home Services: Drop flyers in spring and fall before peak seasons.
Events: Distribute 2-3 weeks in advance for maximum impact.
3. Use Multi-Channel Marketing
Combine flyers with digital campaigns for higher engagement.
Example: A restaurant flyer offering a 15% discount if customers follow their Instagram.
Want a fully managed flyer campaign? Talk to the experts at Flyer Canada.
Why Smart Businesses Invest in Flyers
Flyers outperform many digital ads due to their high visibility, trust, and engagement. Here’s why businesses keep using them: ✔ Tangible & Memorable – Unlike digital ads, flyers stay visible for days or weeks.
✔ Lower Customer Acquisition Costs – Up to 51.8% lower than online ads.
✔ High ROI – Between 3x and 29x return on investment.
✔ 100% Ad Blocker-Proof – No one can "skip" a flyer like they do online ads.
Need top-quality flyers that get results? Get a free quote from Flyer Canada now!
Final Thoughts: Make Your Flyers Work for You
Flyer marketing is one of the most cost-effective ways to attract customers, increase sales, and boost brand awareness. Whether you need promotional flyers, direct mail campaigns, or event flyers, the key is to design them effectively and distribute them strategically.
Ready to launch your flyer campaign?
Contact Flyer Canada today for high-impact flyers that convert!
