A Canada Post strike shouldn’t make your marketing unmeasurable. Even without postmarks or delivery scans, you can track exactly which flyers drove scans, calls, orders, and bookings—and then double down on the placements that earn their keep.
If someone asks what is a flyer during a strike, think of it as a short, local guide that triggers a measurable action. Below is a simple system any team can run in a week to measure flyer marketing without the mailbox.
Decide the single outcome you want from this drop: a booked slot, an online order, a store visit, or a form fill. That decision shapes copy and layout:
For placement ideas that consistently convert, skim 10 Flyer Marketing Strategies That Actually Work, then tailor them to your neighbourhood.
Treat each lobby, street, and counter like a tiny campaign. Print unique identifiers so you know exactly where results came from:
Precision beats volume, especially when postal data is missing. For why smaller, smarter routes win, see Why Targeted Flyer Delivery Beats Mass Distribution.
Your flyer should act like a button:
No homepages, no hunting. Fewer taps equals more conversions. For on-the-ground execution that boosts read-through, keep How to Deliver Flyers That Actually Get Read handy.
Not everyone scans. Many still call.
Clean call logging turns a partial picture into a complete one.
For walk-ins and pickups, keep it simple:
Small habits make attribution possible without slowing the line.
Skip vanity metrics. Focus on:
When a lobby beats a street, you’ll see it fast and shift budget accordingly. For budget sanity checks (format, stock, volume), this breakdown helps: How Much Do Flyers Cost—and Are They Worth It?.
Mail normally handles repetition for you. During a strike, copy the rhythm with micro-drops:
Recognition compounds response. That’s why small loops beat big blasts.
Hold routes, format, and offer steady; change only one thing:
Your version code (V1/V2) keeps results clean. If you need quick creative guardrails while you tweak, these 10 Effective Flyer Design Tips That Actually Drive Results keep layouts persuasive.
Restaurants and cafés
Two parcel rooms get pocket menus with “Dinner ready in 15 minutes.” Each stack uses a unique QR/URL; orders reveal the better lobby by Day 3.
Home services
Door hangers on Street A and B: “On your street this week—book a 2–5 pm window.” Each street has its own QR; calls are tagged by tech. Re-drop the winner two days later.
Clinics and wellness
Elevator poster + lobby stack: “Evening openings this week—scan to book.” A micro-FAQ on the back reduces calls. Track booked slots and no-show rate by building.
Retail and click-and-collect
Partner counter cards near your store: “Two minutes from here—scan to reserve, pick up today.” Codes and QR tags show which counter actually moves inventory.
For confidence with stakeholders, share these 13 Stats That Prove the Effectiveness of Flyer Marketing as context.
When you replace postmarks with clean, placement-level tracking, you stop guessing and start compounding. Across campaigns, Flyer Canada clients average a 4.4% conversion rate (vs. a 1.41% industry average), see 51.8% lower customer acquisition costs, and achieve ROI ranging from 3x to 29x. Strike or no strike, measurement is the lever that pushes you toward the high end.
By Day 7 you’ll know exactly where to spend while mail is stalled.
You don’t need a postal barcode to measure flyer advertising. Give each placement an identity, make the next step one tap away, and read the same handful of numbers every week. You’ll protect budget now and build a playbook you can reuse anytime the mail goes quiet.
If you want help wiring up a simple tracking stack and mapping re-drop routes, reach us through our contact page, explore quick-print packs in our online store, or call 437-524-5287 and we’ll set up your first measurement loop together.