How We Made This HVAC Company 6-Figures in 3 Days
When it comes to HVAC businesses, success relies heavily on attracting high-quality leads fast, especially during peak seasons. Today, I'm sharing a real-life example of how Flyer Canada helped a leading HVAC company near Montreal not only gain immediate visibility but convert it into over six figures in sales—in just three days.
If you're curious about how direct mail flyer campaigns can scale your business profitably and rapidly, this story is for you.
The Challenge: Fast, High-Quality Lead Generation
LaminAir, a reputable HVAC service provider operating near Montreal, was facing challenges with their existing flyer distribution provider. They had great products and services but were unable to effectively capture leads at the scale they needed. Leads trickled in slowly, affecting their overall business growth, especially at critical moments before the winter season.
Knowing the impact of missing peak seasons, LaminAir was determined to find a solution quickly. Their goal was clear: attract as many qualified leads as possible, immediately.
The Solution: Targeted Flyer Campaigns with Flyer Canada
After connecting with Flyer Canada, LaminAir decided to launch an impactful flyer campaign focused on their core offerings: furnace and heat pump replacements. They opted to distribute 25,000 professionally designed flyers to homes across their target market, strategically timed right before the colder season.
Here’s why the campaign stood out:
Strategic Timing:
The flyers were distributed right as homeowners were starting to think about winter heating solutions, making LaminAir’s offer timely and highly relevant.Professional and Clear Design:
The flyers featured concise messaging, eye-catching visuals, and a strong call-to-action (CTA) that clearly communicated their offer.High-Quality Printing:
By utilizing 14pt cardstock with AQ gloss finish—the same specifications that we've found to consistently deliver the highest conversion rates—LaminAir’s flyers immediately stood out in mailboxes, communicating quality and trustworthiness.
Immediate Results: $80,000+ Revenue in Just 72 Hours
Remarkably, within just three days of delivery, the campaign generated a substantial number of inquiries, consultations, and confirmed appointments. Here’s a direct quote from the Director of LaminAir during this period:
"The mailer has been successful so far. Lots of calls, house visits, and about 10 new clients confirmed at this time. Many more proposals out there and waiting for response."
Considering the standard furnace or heat pump replacement costs around $8,000 per installation, these 10 new confirmed sales translated directly to approximately $80,000 in revenue—and that’s just from the first three days of the campaign.
Even better? The campaign continued to generate leads beyond that initial push, significantly increasing their overall revenue for the month.
Why Did This Flyer Campaign Work So Well?
1. Reaching the Right Audience
LaminAir knew precisely who their ideal customers were. By targeting neighborhoods with older homes that likely required furnace or heat pump upgrades, they reached highly qualified leads right at their doorstep.
2. Powerful Offer and Clear Messaging
The flyer clearly stated the benefits of upgrading heating systems, such as cost savings, improved energy efficiency, and enhanced comfort. This clarity compelled homeowners to act quickly.
3. Professional Quality that Builds Trust
By using premium paper stock and glossy finishes, LaminAir communicated professionalism and quality—two key factors that influence homeowners' decisions, especially for large-ticket purchases like HVAC replacements.
The Importance of Conversion Rate: Small Differences, Big Profits
Let’s take a quick look at the numbers to demonstrate why the high conversion rate from this campaign was crucial. Imagine two scenarios, each with a campaign sending out 25,000 flyers at the same fixed cost:
Scenario A (Industry Average, 1.41% CR):
25,000 flyers → 353 leads → Approximately 3-5 confirmed sales → ~$24,000 revenue.Scenario B (Flyer Canada’s proven average, 4.4% CR):
25,000 flyers → 1,100 leads → 10-12 confirmed sales → $80,000+ revenue.
As demonstrated by LaminAir, the difference between average and exceptional flyer design and distribution can result in tens of thousands of dollars in additional revenue. LaminAir realized the power of optimized flyer marketing, achieving a huge ROI and scaling their business in mere days.
Repeat Success: The Power of Consistency
Delighted with their rapid success, LaminAir immediately considered launching another flyer campaign with Flyer Canada, stating:
"Thinking of doing another [campaign] mid-November with a similar message and other catchy visual. [Let] me know if you think of something cool."
Their response highlights the importance of consistency and repetition in direct mail campaigns—both of which we emphasize regularly at Flyer Canada. Consistent, high-quality flyer drops build familiarity, trust, and significantly increase long-term conversions.
Key Takeaways: How to Replicate This Success for Your HVAC Business
Precision Targeting:
Focus your flyers on geographic areas and demographics most likely to need your services.Invest in Professional Design and Print:
The design isn't just aesthetic—it directly impacts your conversion rate. Choose a provider who can deliver quality, not just quantity.Strategic Timing and Frequency:
Launch campaigns during seasons when your customers need your services most. Repeat your campaign to strengthen brand recall and trust.Clear Messaging and Strong Offers:
Make sure your flyer instantly communicates why your offer is valuable. A strong, straightforward CTA ensures you capture immediate action.
Ready to Transform Your HVAC Business?
Just like LaminAir, your HVAC company can benefit from strategic, high-quality flyer marketing. Flyer Canada specializes in delivering results-driven campaigns, as proven time and again by clients like LaminAir.
If you want to see similar results for your business, it's simple—reach out to our experienced team today.
