Flyers for Tanning Salons: Bring in Glow-Ready Clients Before They Even Search
Why Should Tanning Salons Still Use Flyers?
Tanning is seasonal, visual, and convenience-based—which makes local awareness absolutely critical. Whether your salon offers sunbed sessions, spray tans, or packages for special events, your biggest challenge isn’t demand—it’s visibility.
That’s why flyers are so effective.
Flyers help you reach people in your service area before they turn to search engines or ads. They land directly in homes, gyms, or apartment lobbies—creating awareness and urgency before clients even start researching options.
So if you’ve been asking, what is a flyer’s place in modern tanning salon marketing?, the answer is clear: flyers connect you to the people most likely to book—right when they’re thinking about their next glow-up.
What Should Be on a Tanning Salon Flyer?
Your flyer should reflect what your salon offers: convenience, confidence, and beauty on demand. The key is to keep it visually stunning but straightforward.
Here’s what works:
Headline: “Glow in Just One Visit” or “Your Perfect Tan Starts Here”
Services: sunbeds, spray tans, rapid bronzing, organic solutions, packages
Clear benefits: fast results, skin-safe products, packages for weddings/travel
Offer: “First tan free” or “Buy 2, get 1 free”
CTA: “Book online” or “Call today for your summer pass”
Need inspiration? Review these 10 flyer marketing ideas that actually work to craft compelling messages that convert.
Where Should You Drop Tanning Salon Flyers?
Tanning is often impulse-driven or event-prepped—so your flyers need to show up in places where clients are already thinking about appearance, relaxation, or self-care.
Top distribution spots include:
Apartment buildings and fitness centers
Women’s clothing stores and swimwear boutiques
Local gyms, yoga, or barre studios
Waxing studios and nail salons
Coffee shops and popular brunch spots
Flyer placement is just as important as design. For smart targeting, review how to effectively use marketing flyers for your business and avoid random drops.
Do Flyers Really Deliver Results for Tanning Salons?
Yes—and often faster than digital ads.
At Flyer Canada, tanning salons we’ve worked with consistently see:
4.4% average conversion rate, far exceeding the 1.41% digital ad average
51.8% lower customer acquisition costs
ROI ranging from 3x to 29x, especially with seasonal or package offers
Flyers build fast trust for a service that relies on convenience and appearance. Still on the fence? Here are 13 stats that prove the effectiveness of flyer marketing.
When’s the Best Time to Run Flyer Campaigns for Tanning?
Timing is everything in tanning. Your flyers should land just before people start prepping for an event, trip, or seasonal shift.
Best times to distribute:
Spring (March–May): pre-summer body prep
Early summer (June): peak tanning demand
Late fall (Oct–Nov): pre-vacation packages for winter getaways
January: “New year, new glow” winter skin renewal offers
Even better? Repeat exposure. Why repetition is your secret weapon in direct mail marketing explains how showing up more than once builds brand recall and loyalty.
What Kinds of Offers Convert for Tanning Clients?
Tanning clients respond well to bundle deals, loyalty bonuses, and time-sensitive savings.
Best flyer offer examples:
“First tan free for new clients”
“3 sessions for $49—limited summer promo”
“Book now and get a free tan extender lotion”
“Monthly unlimited tanning—save $30 when you sign up in May”
Want your flyer to pop visually and perform? These 10 effective flyer design tips show you exactly what to include.
Case Study: Tanning Studio in Hamilton Sees 5x ROI
A small tanning salon in Hamilton ran a flyer campaign in April, targeting apartment buildings, nearby gyms, and local boutiques. Their offer? “Get glowing—3 tans for $30, this month only.”
Results after 30 days:
47 flyer-generated appointments
26 clients converted to monthly packages
5x ROI with an average $122 lifetime value per new customer
They now plan quarterly flyer drops around vacation and event seasons.
Ready to Glow Up Your Marketing?
If your tanning salon needs more bookings, more packages, or more local awareness, flyers are your secret weapon. They’re cost-effective, targeted, and trusted—especially when digital ads get skipped or ignored.
At Flyer Canada, we’ll help you craft bold, beautiful flyers that speak directly to the clients in your neighborhood—and bring them through your doors.
Visit our contact page, browse our online store, or call us at 437-524-5287 to get started on your next flyer campaign.
