Flyers for Pet Supply Stores: Reach Local Pet Owners and Boost In-Store Traffic
Why Are Flyers Effective for Pet Supply Stores?
Pet parents are loyal—but only if they know you exist. With big-box retailers and online competitors dominating ads, your biggest edge is local visibility. You need to reach the dog walker down the street, the cat mom next door, and the new puppy owner who just moved in.
That’s where flyers shine.
Flyers let you connect with nearby pet lovers before they search online or fall into subscription loops. They offer a real-world reminder that you’re right around the corner—with better service, real people, and curated products their pets will love.
If you’ve been wondering, what is a flyer’s role in the pet retail world?, it’s this: flyers help your store become the go-to local source pet owners trust.
What Should Be on a Pet Supply Store Flyer?
Flyers for pet stores should reflect warmth, community, and trust. Pet owners want convenience—but they also want quality, expertise, and human connection.
Make sure your flyer includes:
A friendly headline like “Treat Your Pet Better—Shop Local” or “Everything Your Pet Needs, Just Around the Corner”
Highlights of what you offer: premium food, toys, grooming supplies, health products
Bonus points for: pet-friendly staff photos, dog biscuit samples, or pet-of-the-month shoutouts
Offers like: “10% off your first visit” or “Spend $40, get a free toy”
Clear CTA: “Visit us today” or “Bring this flyer for an exclusive discount”
Want to ensure it actually gets read? These 7 tips for designing flyers that always get read will help keep your design on point.
Where Should You Drop Flyers for Maximum Impact?
Target the places where pet owners naturally go, shop, and socialize. Bonus if they’re bringing their pets with them.
High-impact flyer drop zones:
Local dog parks and pet-friendly cafés
Veterinary clinics and grooming salons
Apartment lobbies and condo buildings with pets
Daycares and private schools (parents = pet owners!)
Pet-friendly retailers like home goods stores
Rather than blanketing random neighborhoods, plan smart. Here’s how to effectively use marketing flyers for your business for a step-by-step drop strategy.
Do Flyers Actually Deliver Results for Pet Stores?
Yes—and with the right message and location, the return is real.
At Flyer Canada, we’ve helped independent pet supply shops grow significantly using flyers. On average, flyer campaigns for local retail achieve:
4.4% conversion rate (vs. the digital average of 1.41%)
51.8% lower customer acquisition costs
ROI ranging from 3x to 29x, especially with bundled promotions
Pet parents are local by nature—they walk their dogs nearby, shop on foot, and return often. Flyers help them discover you before they build habits elsewhere. Want more proof? These 13 stats that prove the effectiveness of flyer marketing will back it up.
When’s the Best Time to Send Flyers?
Flyers perform best when they align with shopping behaviors and seasonal needs.
Best times to run flyer drops:
Spring (March–May): new pet adoptions, flea/tick season, outdoor play gear
Back-to-school (August–September): schedules shift, more time to shop
Holiday season (November–December): gifts, holiday-themed treats, stocking stuffers
January: new pet resolutions, health food, fitness gear, winter wear
Consistency is key. Why repetition is your secret weapon in direct mail marketing explains how showing up multiple times boosts trust and visits.
What Flyer Offers Work Best for Pet Stores?
Pet owners love a reason to stop by—especially when it feels exclusive, helpful, or fun.
Proven flyer offers:
“Spend $50, get a free chew toy”
“First bag of food 20% off with this flyer”
“Free nail trim with any $30 purchase—Saturdays only”
“Bring this flyer and meet our in-store rescue partner”
Want to make your design pop? Use how to design flyers that inspire immediate action to craft messaging and visuals that make them visit today.
Case Study: A Pet Boutique in Etobicoke
A pet boutique specializing in holistic food and eco-friendly toys launched a flyer campaign across three nearby condo complexes. The offer? “Bring this flyer—Get a free treat bag with your first purchase.”
In 4 weeks:
61 new customers came in with flyers
38 signed up for their loyalty program
6.8x ROI based on average spend and second visits
They now run seasonal flyer drops and partner with a local groomer for co-branded promotions.
Ready to Wag the Tail on Your Next Campaign?
Flyers help you become the pet store your community talks about—and walks into. They deliver warm, targeted, high-converting marketing that builds trust and foot traffic from real, local pet parents.
At Flyer Canada, we’ll help you plan, design, and deliver a flyer campaign that turns dog-walkers and cat lovers into loyal shoppers.
To get started, visit our contact page, check out our online store, or call us at 437-524-5287. Let’s make your pet shop the one everyone’s wagging about.
