Flyers for Pet Services: Build Loyalty, Attract Local Pet Owners, and Grow Your Business
For many people, pets are family. And when it comes to family, pet owners are careful about who they trust—whether it’s for grooming, veterinary care, training, or daycare.
That’s why pet service businesses need a marketing strategy that builds real-world trust.
Flyers are the perfect tool to connect with local pet owners. They're personal, visual, and delivered right into the homes of the people most likely to need your service. At Flyer Canada, we’ve seen pet care businesses achieve conversion rates as high as 4.4%, slashing customer acquisition costs by over 51.8%, and seeing returns as high as 29x per campaign.
If you're looking to expand your pet service business, here's how flyers can help you attract loyal clients and grow quickly—without barking up the wrong marketing tree.
Why Flyers Work So Well for Pet-Based Businesses
Digital ads are competitive and costly. Flyers, on the other hand, create physical connections in a world where pet owners are looking for care they can trust.
Here’s what makes flyers such a good fit for pet services:
They reach local neighborhoods. Flyers land right where your clients are—at home with their pets.
They build trust. A well-designed flyer shows professionalism and credibility.
They’re cost-effective. You spend less to acquire a customer than with digital-only ads.
Need proof? See what other service businesses are doing in How We Helped This HVAC Company Generate 6 Figures in Just 3 Days.
Best Flyer Types for Pet Service Providers
Different pet services call for different flyer approaches. Here’s what works best for each type of business:
1. Grooming & Spa Services
Visuals are everything here. Show before-and-after photos, happy pets, or clean facilities.
“Treat Your Pup to a Spa Day—First Visit 25% Off!”
“Seasonal Grooming Packages Now Available!”
2. Veterinary Clinics
Focus on care, credentials, and availability.
“Now Accepting New Patients—Full-Service Veterinary Care”
“Preventative Care Specials—Book Your Pet’s Checkup Today”
3. Dog Walkers & Pet Sitters
Trust and reliability are key. Highlight personal touch and convenience.
“Busy Day? We’ll Walk Your Dog—Flexible Scheduling Available”
“Vacation Coming? We’ll Care for Your Pets Like They’re Our Own”
4. Pet Training Services
Appeal to frustrated or new pet owners.
“Say Goodbye to Bad Habits—Positive Reinforcement Training Available”
“New Puppy? We’ll Help You Get Started the Right Way”
5. Pet Boutiques & Retail
Promote new product drops, seasonal sales, or events.
“Holiday Toys Just Arrived—Get 10% Off With This Flyer”
“Join Our Customer Loyalty Program—Free Treats Every Month!”
What to Include on a Pet Service Flyer
To truly connect with pet owners, your flyer should feel both professional and personable. Here’s what to feature:
High-quality pet images: Real clients, happy animals, or clean grooming spaces.
Clear offer or service list: What do you do, and what’s in it for the customer?
Testimonials: Pet parents love hearing from other local owners.
Easy call-to-action: Book a visit, schedule a walk, call for a quote.
Contact details: Phone, address, website, QR code, and social media handles.
Want to focus on conversions, not just cuteness? Learn more in Why Effective Flyer Design Values Conversion Over Aesthetics.
Where to Distribute Pet Service Flyers
Flyer success is all about being seen by the right people at the right time. For pet businesses, try:
Pet stores and boutiques
Vet clinics and animal hospitals (with permission)
Community boards and dog parks
Local cafés, especially in pet-friendly areas
Mail drops in residential neighborhoods with high pet ownership
Want the best results from your distribution strategy? Check out Why Targeted Flyer Delivery Beats Mass Distribution.
How to Track Pet Marketing Campaign Results
Your flyer campaign should drive action, and that means measuring outcomes:
Promo codes like PETFLY10 for 10% off first services
Landing pages like mypetgroomer.ca/flyer to track visits
QR codes that lead to booking tools, contact forms, or appointment pages
Simple “How did you hear about us?” questions on your forms
Want to know if the investment is paying off? Here’s your full breakdown: How Much Do Flyers Cost and Are They Worth It?
Bonus: Tips to Make Your Pet Flyers Pop
Want to stand out from the pile? Try this:
Use warm, friendly colors and fonts: Think approachable, not corporate.
Add a loyalty punchcard or referral incentive: Build long-term relationships.
Include a staff photo or “Meet the Team” box: Familiarity builds trust.
Include a quote from a happy client: “My dog loves going to Bark & Bubbles!”
Need more flyer ideas? Get inspired by Beyond the Ad: How to Use Flyers as Tickets, Lead Magnets, and Interactive Tools.
Final Thoughts: Loyalty and Growth Start With Local Visibility
In the pet industry, word-of-mouth and community presence are everything. Flyers help you get into the homes—and hearts—of the people who matter most: your local pet parents.
Whether you're a dog walker just starting out or a multi-service clinic expanding your reach, a smart flyer strategy ensures you’re the first business they think of when their furry friend needs care.
Ready to Grow Your Pet Business With Flyers That Actually Convert?
Flyer Canada helps pet businesses create high-impact flyers that bring in loyal clients and build long-term trust. From design to distribution, we make it easy.
Start today by visiting our contact page, ordering directly through our store, or calling us at 437-524-5287.
Let’s take your pet business to the next level—one flyer at a time.
