Flyers for Pet Groomers: Attract Loyal Clients and Grow Your Salon With Local Marketing
Why Flyers Work for Grooming Salons and Mobile Pet Groomers
Grooming is personal. It’s not just about a clean coat—it’s about trust, care, and making pets (and their owners) feel comfortable. Whether you operate a grooming salon or a mobile pet grooming van, one thing remains true:
Your best clients live nearby.
Flyers help you meet them before they search. They land in mailboxes, appear in pet-friendly cafés, and show up in the places where pet parents already hang out. They make your business visible and approachable—without needing an algorithm.
So if you’re wondering what is a flyer’s value for pet groomers?, here it is: flyers introduce your grooming services in the exact places your next loyal clients are already looking.
What Should Be on a Grooming Flyer?
Your flyer should feel clean, friendly, and professional—just like a good grooming appointment. Clear information, calm design, and trust-building language matter.
Include:
Headline: “Your Pet Deserves the Best Grooming in [City]” or “Clean. Cute. Cared For.”
Services: full grooms, breed-specific cuts, nail trims, deshedding, puppy intro grooms
Trust points: insured, certified, fear-free practices, gentle handling
Offer: “First groom 15% off with this flyer” or “Free nail trim with full groom”
CTA: “Call now”, “Scan to book”, or “Show this flyer to save”
Need help polishing your layout? Start with 10 effective flyer design tips that actually drive results.
Where Should Pet Groomers Drop Flyers?
Your audience lives close by, loves their pets, and probably already walks them near your business. Meet them in their natural routine.
Top flyer drop zones:
Condo lobbies and suburban mailboxes
Dog parks, pet supply stores, and vet offices
Coffee shops and fitness studios in pet-heavy neighborhoods
Daycares, salons, and barbershops (where pet parents are already focused on care)
Groomers and trainers for partnership cross-promos
Learn the best strategies in how to deliver flyers that actually get read.
Do Flyers Actually Bring in Pet Grooming Clients?
Yes—and often better than online ads, especially when you’re focused on hyperlocal reach.
Grooming salons and mobile groomers using Flyer Canada consistently report:
4.4% average conversion rate, far above the 1.41% digital ad average
51.8% lower client acquisition costs
ROI from 3x to 29x, especially when used before seasonal demand spikes
Want the full data set? Read 13 stats that prove the effectiveness of flyer marketing.
When Should You Send Grooming Flyers?
Grooming follows seasonal spikes. Dropping flyers right before these busy times ensures you book up first.
Best timing:
Spring (March–May): shedding season, fresh coats after winter
Summer (June–August): cooling trims, flea/tick prevention
Fall (September–October): back-to-routine cuts, prep for fall photos
Holiday season (November–December): pre-visit grooms, holiday photos
For maximum effectiveness, don’t flyer just once. See why repetition is your secret weapon in direct mail marketing.
What Flyer Offers Work for Pet Grooming?
Grooming clients want a great experience—price matters, but trust is what gets them in the door.
Effective flyer offers include:
“First groom 15% off—flyer holders only”
“Book today and get a free nail trim”
“Refer a friend—both get $10 off your next groom”
“Puppy special: 20% off for first-time grooms under 6 months old”
Avoid offer confusion with the do’s and don’ts of effective flyer advertising.
Case Study: Mobile Groomer in Hamilton
A mobile pet groomer launched a flyer campaign in family-friendly neighborhoods with the offer: “First Groom 20% Off—We Come to You!”
Flyers were distributed at:
Dog parks
Local coffee shops
Mailboxes in high-density housing
In 30 days:
74 calls
52 appointments booked
37 repeat bookings within 6 weeks
ROI: 7.8x on total flyer spend
Pet parents appreciated the convenience—and loved the clear offer.
Ready to Grow Your Grooming Business?
If you love caring for pets, flyers help more local pet parents discover your services—without paying to compete with national chains or algorithm-based ads.
At Flyer Canada, we help groomers design, print, and deliver flyer campaigns that grow your client list and keep tails wagging.
Visit our contact page, check out our online store, or call 437-524-5287 to launch your next campaign.
