Flyers for Loyalty and Retention: How to Keep Customers Coming Back
Everyone loves new customers—but it’s your loyal ones who truly drive your business.
They buy more often. They refer their friends. They trust your recommendations. And they’re more likely to stick around even when competition gets fierce.
The smartest businesses don’t just chase new leads—they nurture the customers they already have. And one of the most effective, affordable ways to do that? Loyalty and retention flyers.
At Flyer Canada, we help brands turn existing customers into long-term regulars using flyer strategies that surprise, reward, and re-engage. This blog shows you exactly how to build flyer campaigns that don’t just bring people in—but keep them coming back.
Why Flyers Work for Customer Retention
While email and social media are great for ongoing communication, flyers offer something different:
They’re tangible – Flyers are harder to ignore and easier to keep than digital messages.
They’re personal – A flyer feels intentional, like a gift—not just another notification.
They’re targeted – You can send flyers only to your top clients or loyalty members.
They’re versatile – Whether it’s a thank-you note, a special offer, or an anniversary gift, flyers create connection.
Best of all? Retention is highly profitable:
Repeat customers spend 33% more than new customers
Increasing retention by 5% can boost profits by 25–95%
Flyer Canada retention campaigns often yield 3–29x ROI, especially when paired with exclusive incentives
When to Send Loyalty Flyers
Flyers work best when they feel timely and thoughtful, not routine. Ideal moments include:
After a milestone (e.g. 6 months as a client, 10 visits, 1-year anniversary)
During customer appreciation events or weeks
In slower seasons to reward repeat visits
Before holidays, with exclusive early access or thank-you gifts
Alongside a loyalty card or referral program rollout
Bonus: loyalty flyers double as re-engagement tools if a customer has gone quiet for a while.
What to Include on a Loyalty or Retention Flyer
The most effective flyers make your customer feel valued—and give them a reason to return.
1. A Warm, Personal Headline
Examples:
“Thanks for Being Part of Our Story”
“You’re One of Our Favorite Customers”
“Your Loyalty Means the World to Us—Here’s a Gift”
2. A Reward or Incentive
This doesn’t have to be a huge discount. Think:
“Free add-on service with your next booking”
“Enjoy a VIP-only 15% discount this month”
“Early access to our holiday specials—just for you”
3. A Call-to-Action With Urgency
Make it easy to act, but keep it limited:
“Use this flyer in-store by [date]”
“Scan to claim your exclusive offer”
“Mention this card when booking to unlock your perk”
4. Contact Info, QR Code, and Optional Loyalty Link
Include your website, booking page, phone, and any program tracking info (e.g. member ID or code).
Need help designing? Read how to create flyers that inspire immediate action.
Types of Loyalty Flyers That Drive Results
Loyalty Card Flyers
Pair a flyer with a physical punch/stamp card:
“Collect 5 visits, get your 6th free”
“Earn rewards every time you book—ask us how”
Anniversary or Milestone Flyers
Celebrate time with you:
“You’ve been with us 1 year—here’s $10 off your next visit”
“Thanks for 10 visits! This one’s on us.”
Surprise & Delight Flyers
Send an unexpected gift:
“A little something to say thanks”
“Flash perk—just for being awesome”
Referral-Linked Loyalty Flyers
Reward clients who bring friends:
“Share this flyer with a friend—when they book, you both save!”
Exclusive Member Updates
Give loyalty members early access:
“Sneak peek: our holiday sale starts early for YOU”
“Members-only preview event—bring this flyer to get in”
Want to combine these into a plan? Check out how to build a year-round flyer calendar.
Where to Send or Share Loyalty Flyers
These aren’t mass drops. Loyalty flyers should feel targeted and personal. Great distribution methods include:
Direct mail to existing client addresses
Handouts after an appointment or purchase
Included in thank-you packages or delivery bags
Sent with invoices, gift cards, or feedback requests
Dropped off at a front desk for VIPs or members
You can also include them in:
Birthday mailers
Holiday gift boxes
Seasonal updates or check-ins
Want to get creative with distribution? Read 10 smart flyer distribution ideas.
Tracking the Success of Loyalty Flyers
You’ll want to know if your flyers are driving retention and repeat visits. Try:
Unique promo codes per flyer drop
QR codes leading to loyalty portals or offer pages
Stamped returns (e.g. bring back this flyer to redeem)
Internal CRM matching flyer drop dates to client activity
Compare flyer-driven re-visits to your average customer return rate. You’ll likely see a boost.
Need to dive deeper into performance? Here's how to calculate flyer ROI.
Final Thoughts: Loyalty Deserves More Than a Points Card
Most businesses say they value their customers—but few take the time to show it outside of sales.
Loyalty flyers are a simple, tangible way to say:
“We see you.”
“We appreciate you.”
“Here’s something special because you matter.”
They make people feel remembered—not just marketed to. And that kind of care is what builds the kind of loyalty that lasts through competitors, trends, and even price changes.
Ready to Reward Your Customers With a Loyalty Flyer Campaign?
Flyer Canada helps businesses design, print, and deliver loyalty flyers that don’t just reward customers—they retain them. Whether you’re launching a formal program or simply saying thank you, we’ll help you build flyers that turn occasional shoppers into lifelong regulars.
To get started, visit our contact page, order your next batch through our store, or call us at 437-524-5287. Let’s make your customers feel valued—with flyers that show how much they matter.
