Flyers for Lash & Brow Studios: Boost Bookings with Targeted Local Visibility
Why Are Flyers a Game-Changer for Lash and Brow Studios?
In the lash and brow industry, reputation and visuals are everything—but visibility often gets overlooked. You can have a flawless portfolio and glowing reviews, but if no one in your area knows you exist, you’re leaving money (and appointments) on the table.
That’s where flyers step in.
Flyers offer something no digital post or boosted ad can—tangible, local visibility. They reach people right in your neighborhood, making it easy for someone to say, “That’s exactly what I’ve been looking for.”
If you’ve been wondering, what is a flyer’s role in beauty business marketing today?, it’s this: flyers make sure your dream clients know exactly where to find you.
What Should Be on a Lash & Brow Studio Flyer?
You’re not just promoting a service—you’re promoting a feeling. Your flyer should instantly convey luxury, precision, and self-care. Think sleek layout, clean copy, and a CTA that’s impossible to ignore.
What to include:
Eye-catching headline: “Wake Up Beautiful” or “Brows That Frame. Lashes That Flatter.”
Service breakdown: lash lifts, tints, classic/volume sets, brow mapping, threading, lamination
Visuals: minimalist design with a photo that reflects your vibe
Social proof: short review or certification mention
Offer: “First-time clients save 20%” or “Complimentary lash tint with every full set”
Clear CTA: “Book now via text or online”
Need inspiration for strong visuals and layout flow? Start with 10 effective flyer design tips that actually drive results.
Where Should Lash & Brow Flyers Be Distributed?
You want your flyers in places that align with your target audience’s routine—especially places where self-care and appearance already matter.
Try distributing to:
Salons that don’t offer lash/brow services (cross-promotions)
Women’s gyms, yoga studios, and fitness centers
Health food stores and local boutiques
Apartment lobbies and condo concierge desks
Local cafés or aesthetic-focused coworking spaces
Don’t waste flyers on mass drops. Precision matters. Here’s why targeted flyer delivery beats mass distribution to help you plan smarter.
Do Flyers Really Bring in Clients for Lash and Brow Services?
Yes—and the beauty space is especially responsive to strong visuals and compelling offers.
At Flyer Canada, lash and brow professionals across Canada are seeing:
4.4% average conversion rate (vs. 1.41% digital ad average)
51.8% lower customer acquisition costs
ROI from 3x to 29x, especially when paired with seasonal or first-time promotions
Clients in this category tend to rebook frequently, meaning a single flyer could unlock months—or years—of return visits. Check out 13 stats that prove the effectiveness of flyer marketing for more proof.
When Should Lash & Brow Studios Send Flyers?
Strategic timing boosts flyer performance significantly. Plan drops around life events, self-care seasons, and special occasions.
Best times to distribute:
Pre-summer (April–June): vacations, weddings, photo shoots
September–October: back-to-routine beauty updates
November–December: holiday party glam and gift card promos
Valentine’s and Mother’s Day campaigns
Consistency works wonders too. Why repetition is your secret weapon in direct mail marketing explains how staying visible keeps your studio top-of-mind.
What Flyer Offers Actually Convert?
In the beauty space, low-pressure incentives with a luxe feel work best. Think soft offers, not steep discounts.
Tested and trusted offers include:
“New client special: full set for $89”
“Free lash tint with your first lift”
“Book two services, save 15%”
“Join our loyalty club—every 6th visit is free”
And remember: your flyer is a reflection of your studio. If you want to avoid costly design mistakes, be sure to follow the do’s and don’ts of effective flyer advertising.
Case Study: A Lash Bar in Downtown Calgary
A lash and brow studio wanted to increase midweek bookings. They dropped 1,000 flyers to condo lobbies, women’s fitness clubs, and salons without overlapping services. The offer? “Lash lift + tint combo: only $95 (save $20).”
In 3 weeks:
39 new bookings from flyer leads
27 clients rebooked within the next month
5.5x ROI—plus long-term exposure in repeat locations
Their brand gained local momentum that digital ads couldn’t replicate.
Ready to Elevate Your Beauty Brand with Flyers?
Your lash and brow business is built on skill and detail. Your marketing should reflect that too. Flyers are a powerful way to introduce your studio, attract dream clients, and build the kind of brand people talk about—and return to.
At Flyer Canada, we’ll help you design, print, and deliver stunning, high-converting flyers that match your studio’s tone and goals.
Visit our contact page, browse our online store, or call us at 437-524-5287 to get your campaign started.
