Flyers for Lash & Brow Studios: Attract Local Clients and Fill Your Schedule with Print That Pops
Why Flyers Work So Well for Lash & Brow Studios
Beauty trends may be digital—but client trust still starts offline. Whether it’s a lash lift, tint, or microblading, your clients want someone local, clean, and consistent. And often? They find that person by referral—or by flyer.
Flyers give lash and brow artists a tactile, high-trust way to be remembered. They show up in the very places where potential clients are making everyday self-care decisions: at cafés, hair salons, boutiques, and even in the mailbox.
If you're asking, what is a flyer’s role in promoting lash and brow services?—it’s this: they turn local beauty browsers into repeat clients before they scroll past you online.
What Should a Lash & Brow Flyer Include?
Your flyer should reflect your brand vibe—clean, feminine, and modern. Make people stop and say: “Ooh, I want that.”
What to include:
Headline: “Lashes That Lift. Brows That Frame. Confidence That Lasts.”
Services: lash lifts, tints, extensions, brow shaping, threading, lamination, PMU
Quality cues: certified, insured, clean tools, natural products
Offer: “$15 off your first visit” or “Free tint with brow shape—flyer only”
CTA: “Call now”, “Scan to book”, or “Show this flyer to save”
Want to nail your design and messaging? Start with how to make your flyers stand out.
Where Should Lash Techs Drop Flyers?
Your ideal clients already value beauty and personal care. Meet them in the spaces where those choices are made.
Top drop zones:
Hair salons, nail salons, and tanning studios
Coffee shops, boutique retail stores, and cosmetic counters
Apartment lobbies and condo buildings in high-density areas
Women’s gyms, spin/yoga studios, and wellness clinics
Malls, beauty academies, and skincare clinics
To ensure you get noticed (not trashed), read how to deliver flyers that actually get read.
Do Flyers Work for Lash & Brow Services?
Yes—especially when you're building a steady book of local clients who want regular appointments and share great referrals.
Studios using Flyer Canada for campaigns report:
4.4% average conversion rate (vs. 1.41% digital average)
51.8% lower client acquisition costs
ROI between 3x and 29x, particularly for “first-visit” offers
Get the stats behind the glam: 13 stats that prove the effectiveness of flyer marketing.
When’s the Best Time to Flyer for Beauty Services?
Lash and brow appointments spike around personal milestones, holidays, and seasonal refreshes. Flyer accordingly.
Best timing:
Spring (March–May): pre-summer glow-ups, grad prep
Fall (September): back-to-routine, post-summer reset
Holiday season (Nov–Dec): party-ready brows & lashes
Pre-Valentine’s, Mother’s Day, wedding season
To stay fully booked year-round, try layered drops. See why repetition is your secret weapon in direct mail marketing.
What Flyer Offers Convert Best?
Beauty clients are motivated by value—but they also love exclusivity and great experiences. Keep offers focused and personal.
Great flyer incentives:
“$15 off your first lash lift—flyer only”
“Free brow tint with any lash service (this week only)”
“Bring a friend—both get 20% off”
“Loyalty card bonus when you book via this flyer”
Want to avoid the common pitfalls? Check the do’s and don’ts of effective flyer advertising.
Case Study: Lash Lounge in Mississauga
A new lash lounge dropped flyers in nearby salons, nail studios, and condo complexes with the line: “Lashes That Speak Volumes—$15 Off First Visit With This Flyer.”
In just 3 weeks:
72 flyer redemptions
51 repeat bookings within 30 days
ROI: 7.6x—with 22 clients referring someone else within two months
Stylish flyers drove curiosity—and led to packed weekends within one month of opening.
Ready to Beautify Your Booking Calendar?
Flyers help your lash or brow studio get noticed, remembered, and fully booked by locals who care about looking their best. No algorithm. Just action.
At Flyer Canada, we help artists like you design, print, and deliver flyer campaigns that build beauty businesses one perfect brow at a time.
Visit our contact page, browse the online store, or call 437-524-5287 to launch your next drop.
