Flyers for Hiking Instructors: Get Trail-Loving Locals and Tourists to Book With You Using Smart Print Marketing
Why Flyers Work for Hiking Guides
People crave outdoor experiences—but they don’t always search for them online.
They plan with friends over coffee, browse local shops on weekends, or pick up a flyer in a hostel while deciding what to do tomorrow. For hiking instructors and trail guides, flyers are a natural bridge between intention and action.
Wondering what a flyer does that digital can’t? It introduces your service where adventure planning actually happens.
What a Hiking Flyer Should Include
Your flyer should be bold yet grounded. Make it feel like the trail: clean, energizing, and full of possibility.
Here’s what to include:
Headline: “Explore With a Guide” or “Your Next Great Hike Starts Here”
Services: half-day and full-day hikes, private instruction, group treks, gear tutorials
Trail types: beginner-friendly, scenic, wildlife-focused, challenge levels
Offer: “10% off your first hike with this flyer” or “Bring a friend, both save $15”
CTA: “Scan to book now”, “Call for trail times”, “Show flyer to redeem offer”
Need help perfecting the layout? Try these 10 flyer marketing ideas that actually work.
Where to Drop Hiking Flyers
Outdoor enthusiasts gather where the fresh air meets the fresh brew—or where their gear gets fixed.
Top flyer drop locations:
Local coffee shops and hiking supply stores
Trailhead kiosks and nature center boards
Fitness studios, yoga lounges, and wellness hubs
Hostels, Airbnbs, and community event spaces
Farmers markets and weekend craft fairs
To boost engagement, use how to make flyers impossible to ignore.
Do Flyers Actually Work for Adventure Guides?
Yes—and for hiking, they offer even more impact than for services that rely solely on digital marketing.
Why? Because your audience is already looking offline. And Flyer Canada’s clients in adventure-based sectors consistently see:
4.4% average conversion rate, outperforming the 1.41% online average
51.8% lower cost per client
ROI of 3x to 29x, especially when flyers are used to promote seasonal launches
See the proof in 13 stats that prove the effectiveness of flyer marketing.
Best Time to Launch Hiking Flyer Campaigns
Timing is everything on the trail—and in your flyer drops.
Best campaign windows:
March–June: spring hiking surge
September–October: fall foliage season
Long weekends: Canada Day, Thanksgiving, Victoria Day
Back-to-school season: adults looking for weekend outlets
Want more leads with every round? Learn why repetition is your secret weapon in direct mail marketing.
What Flyer Offers Motivate Hikers to Book?
Hikers love value—but even more, they love belonging. Make your offer feel like an invitation, not a coupon.
Great flyer ideas:
“Get 10% off your first guided hike with this flyer”
“Book two hikes, get your third free”
“Bring a friend and you both save $15”
“Free trail map with every booking”
Make sure your campaign avoids these 7 common flyer marketing mistakes and how to avoid them.
Case Study: Local Hiking Guide in Squamish
A solo hiking instructor targeting weekend adventurers launched a flyer campaign with:
“Let’s Hike. Guided Adventures From $59. Show This Flyer and Save.”
Flyers were dropped in three cafés, one co-op gear shop, and a yoga studio.
Results after 3 weeks:
32 bookings directly tied to flyers
9 Google reviews and 18 Instagram mentions
ROI: 6.9x, with strong repeat hike interest
Ready to Guide More Explorers?
Flyers do more than promote—they help you meet people where they dream of being. In their backpack, on the café counter, or beside their yoga mat, your service becomes part of their next adventure.
Flyer Canada makes it easy for hiking guides and outdoor instructors to design and launch high-impact print campaigns.
Get started today at our contact page, check out our online store, or call 437-524-5287 to start reaching trail-ready clients.
