Flyers for Hair Salons: Cut Through the Noise and Bring More Clients In
Why Are Flyers Still So Powerful for Hair Salons?
Hair salons thrive on reputation and visibility—but digital ads can feel impersonal, and social media posts often get lost in the feed. Flyers offer something more tangible, more lasting, and more local.
A great flyer isn’t just a promo—it’s an invitation to connect. Whether you’re promoting a new stylist, announcing seasonal offers, or launching a grand opening, flyers meet potential clients where they live, shop, and socialize.
If you’ve ever wondered, what is a flyer’s role in growing a salon business today?, the answer is this: flyers build real-world trust and foot traffic—both crucial for filling chairs consistently.
What Should Go on a Hair Salon Flyer?
The most effective salon flyers do more than showcase pricing—they create feelings. They speak to transformation, style, and self-care. And they speak directly to the reader.
Strong elements to include:
Headline: “New Season. New Style.” or “Get the Look You Love.”
Services: cuts, colour, blowouts, treatments, bridal, etc.
Your vibe: modern, cozy, luxury, bold—reflected in visuals and tone
Social proof: 5-star review snippets or stylist highlights
Offer: “20% off your first visit” or “Refer a friend, both save”
CTA: “Call to book” or “Walk-ins welcome”
Design plays a big role. Learn why flyer design matters for higher conversions to ensure your look and layout reflect your brand.
Where Should You Distribute Flyers for a Salon?
Location is everything for salons. Your clients are in your neighborhood—you just need to reach them first.
Targeted drop zones include:
Apartment buildings and condos
Women’s fitness centers and yoga studios
Nail salons, lash/brow studios (for cross-promotion)
Local cafés, boutiques, and community boards
Nearby residential streets and high foot traffic areas
A focused delivery strategy makes all the difference. See why targeted flyer delivery beats mass distribution to learn how to plan a drop that reaches the right audience.
Do Flyers Actually Bring in New Salon Clients?
Absolutely. In fact, flyers often outperform digital ads in conversion and cost—especially for salons trying to grow locally.
At Flyer Canada, salons that use our flyer campaigns regularly achieve:
4.4% average conversion rate, compared to 1.41% digital ad industry average
51.8% lower customer acquisition costs
ROI between 3x and 29x, depending on the offer and targeting
And because salon services are often recurring (monthly or seasonal visits), one new client can turn into long-term revenue. To back this up, read through 13 stats that prove the effectiveness of flyer marketing.
What Are the Best Times to Run Flyer Campaigns?
Timing your flyer drop around high-demand seasons can drastically increase response.
Ideal times to distribute flyers include:
Spring (March–May): fresh looks, new hair trends, event season
Summer (June–August): wedding and vacation hair prep
Fall (Sept–Oct): back-to-school or back-to-style promotions
December: holiday hair, gift cards, and New Year touchups
Running flyers a few weeks before each season gives your salon a head start. Not sure when or how often? Learn from how to effectively use marketing flyers for your business to map out a year-long campaign calendar.
What Flyer Offers Work Best for Salons?
Flyer offers should feel exclusive—but approachable. A good offer removes hesitation without undercutting your value.
Proven offers that convert:
“20% off for first-time clients”
“Free deep conditioning with your cut & colour”
“Loyalty card—your 6th service is free”
“Bringing a friend? You both save $15”
You don’t need to discount heavily—just show value and create urgency. Check out how to make your flyers stand out to turn your offer into an attention-grabbing visual.
A Real Example: Hair Salon Flyer Campaign in Ottawa
A boutique hair salon in Ottawa wanted to increase weekday bookings for their junior stylists. They created a flyer campaign targeting nearby apartment buildings and cafés with an offer: “$25 Blowouts—Tuesdays Only.”
The results:
54 new appointments in 3 weeks
23 clients returned for second or third visits
4.7x ROI before the month was up
The salon now runs quarterly flyer drops tied to staff availability and seasonal promotions.
Ready to Grow Your Hair Salon with Flyer Marketing?
Flyers don’t just promote—they build presence. For hair salons, they offer a way to introduce your style, your space, and your team to the exact people you want to serve.
At Flyer Canada, we make it easy. From polished design to precise delivery, we help you create flyers that turn heads and fill chairs.
Visit our contact page, check out our online store, or call us directly at 437-524-5287 to plan your next flyer drop.
