Flyers for Ecommerce Brands: How to Drive Sales, Trust, and Brand Awareness Offline
Running an ecommerce brand today means competing in one of the most saturated digital environments ever. Social ads, email campaigns, SEO—it’s noisy, expensive, and increasingly difficult to stand out.
But here’s something most online retailers overlook: offline marketing—specifically, flyers.
Flyers give ecommerce brands a rare opportunity to get physical, stay visible, and connect with customers in a way digital ads simply can’t replicate. At Flyer Canada, we’ve helped DTC (direct-to-consumer) brands bridge the gap between online and offline, achieving 4.4% average conversion rates (compared to the 1.41% digital average) and up to 29x ROI.
If you run an online shop, subscription box, or DTC brand, here’s why and how flyers should be part of your growth playbook.
Why Flyers Make Sense for Online Brands
It might sound ironic—print marketing for a digital store—but here’s why it works:
Flyers cut through digital fatigue: Physical media stands out because it's rare now.
You meet people in the real world: At home, at the gym, at cafés—where online shopping decisions still happen.
You build trust: A well-designed flyer builds instant credibility, especially for lesser-known or growing brands.
Most ecommerce brands think digital-only. But flyers give you a channel your competition isn’t using—and that means more attention, more clicks, and more sales.
Want to see how this worked in a different sector? Explore How We Helped This HVAC Company Generate 6 Figures in Just 3 Days.
Flyer Strategies That Work for Ecommerce Brands
There are endless ways ecommerce businesses can use flyers. Here are a few of the most effective:
1. Promotional Flyers for First-Time Buyers
Flyers with a discount code, QR link, or “shop now” offer drive immediate action.
“15% Off Your First Order—Scan the QR Code to Shop”
“Locally Made, Delivered to Your Door—Free Shipping Inside!”
2. Seasonal Campaign Flyers
Capitalize on gift-giving seasons, back-to-school, or limited-time product drops.
“Your Summer Style Starts Here—New Collection Just Launched”
“Holiday Gifting, Made Easy—Exclusive Offers Inside”
3. Referral Flyers
Hand flyers to loyal customers or package them with orders to encourage sharing.
“Give $10, Get $10—Share the Love, Share Our Shop”
“Your Friend Just Scored a Deal—So Can You!”
4. Unboxing and Insert Flyers
Include a flyer in every shipped order to drive repeat business.
“Tag Us & Get 10% Off Your Next Order”
“We’d Love Your Feedback—Leave a Review & Win a Gift Card”
Explore more design ideas in How to Design Flyers That Inspire Immediate Action.
What to Include on a Flyer for Ecommerce
A flyer can’t say everything—but it must say the right things. Here’s what matters:
Clear brand headline: “Natural Skincare That Works,” “Toronto’s Best Coffee Delivered”
Visual product shots: Eye-catching and relevant to the season or promotion
Short, benefit-focused copy: Focus on results, not just features
Promo code or QR code: Trackable and easy to redeem
Social proof: Reviews, media mentions, or customer quotes
CTA: Make it obvious: “Shop Now,” “Scan to Save,” or “Try Us Today”
Need help with flyer messaging? Learn more in Why Effective Flyer Design Values Conversion Over Aesthetics.
Where to Distribute Flyers for Ecommerce Success
For digital brands, smart flyer distribution is all about alignment—go where your customers are:
Cafés and coworking spaces: High-traffic, lifestyle-conscious areas
Fitness studios or salons: Great for wellness, fashion, and beauty brands
Pop-ups and markets: Partner with local events or creators for in-person exposure
Residential targeting: Distribute door-to-door in high-income or niche postal codes
Order inserts: Send flyers with every shipment to boost loyalty and repeat orders
For optimized reach, check out Why Targeted Flyer Delivery Beats Mass Distribution.
Tracking Flyer ROI in Ecommerce
Just like your digital ads, you can track flyer performance easily:
Promo codes: Use flyer-specific codes like FLY15 or LOCAL10
Short URLs or custom landing pages: “yourbrand.com/flyer”
QR codes: Track clicks and conversions in your analytics dashboard
Survey tracking: Ask “How did you hear about us?” at checkout or signup
Want to know if flyers are worth your investment? Dive into How Much Do Flyers Cost and Are They Worth It?
Creative Ideas to Extend Flyer Value
If you're already mailing orders, running ads, or doing influencer outreach, here are ways to integrate flyers into your full strategy:
Bundle flyers with local creators: Let influencers hand out or share your promo flyer at events.
Add flyers to local subscription boxes: Reach shoppers already primed to buy.
Use flyers as lead magnets: “Bring this flyer to our pop-up and claim your free tote.”
For more ways to get creative with flyer usage, read Beyond the Ad: How to Use Flyers as Tickets, Lead Magnets, and Interactive Tools.
Final Thoughts: Make Ecommerce Feel Personal With Print
In the world of online shopping, it’s easy to forget how powerful a simple flyer can be.
Flyers allow ecommerce brands to create real, lasting impressions, especially when paired with smart design, irresistible offers, and intentional targeting. They help build trust with new customers, deepen loyalty with existing ones, and drive repeat business that doesn’t rely on ever-rising digital ad costs.
They’re not old-fashioned—they’re your secret edge in a digital world.
Ready to Build Offline Momentum for Your Ecommerce Brand?
At Flyer Canada, we help ecommerce businesses connect with their audience through powerful print campaigns that build trust and drive measurable growth.
You can get started today by visiting our contact page, ordering your next campaign through our store, or calling us directly at 437-524-5287.
Let’s build something memorable—flyer by flyer.
