Flyers for Dog Walkers: Fetch New Clients and Grow Your Local Route With Print Marketing
Why Flyers Are a Smart Move for Dog Walking Services
Dog walking is personal. Pet parents aren’t just hiring someone to walk their dog—they’re trusting you with a member of their family. That trust doesn’t usually start with a Google search—it starts with visibility and credibility.
That’s where flyers come in.
Flyers show up in dog-friendly neighborhoods, apartment lobbies, and local cafés—places where your ideal clients are already thinking about how to keep their pets happy, healthy, and active. They’re tangible, trustworthy, and surprisingly effective.
So if you’ve ever asked, what is a flyer’s role in marketing dog walking services?, the answer is this: it gives you a leash-length advantage in building trust before the first walk even happens.
What Should Go on a Dog Walking Flyer?
Your flyer should feel friendly, professional, and safe. Make it clear that you’re reliable, experienced, and close by.
Key elements to include:
Headline: “Tired Dog = Happy Home” or “Professional Dog Walking in Your Neighbourhood”
Services: solo/group walks, puppy visits, midday check-ins, leash training support
Trust signals: insured, pet CPR certified, reviews, years in service
Offer: “First walk free with this flyer” or “10% off your first week”
CTA: “Call today”, “Scan to book your meet & greet”, or “Mention this flyer to save”
Need design tips to make it pop? Check out how to design flyers that inspire immediate action.
Where Should Dog Walking Flyers Be Distributed?
Your perfect clients live nearby, walk their dogs at the same parks, and shop locally. Your flyers should appear where they already spend time.
Smart drop zones:
Condo lobbies, apartment buildings, and townhouse mailboxes
Dog parks and pet-friendly cafés
Groomers, vets, and pet supply stores
Community boards in fitness studios, co-working spaces, and coffee shops
Real estate agents and property managers with pet-friendly listings
To make sure they get seen, use how to deliver flyers that actually get read.
Do Flyers Really Work for Pet Services?
Yes—and they work especially well for trust-based local services like dog walking, where clients want someone close, consistent, and referred.
Dog walkers using Flyer Canada typically see:
4.4% average conversion rate (vs. 1.41% for digital ads)
51.8% lower client acquisition costs
ROI ranging from 3x to 29x, especially when paired with referral or loyalty offers
Curious how flyers stack up? See 13 stats that prove the effectiveness of flyer marketing.
When Should You Drop Flyers?
Dog walking services are needed year-round—but there are key times when new leads are more likely to act.
Best flyer drop windows:
January–March: cold weather = shorter owner walks
April–June: spring routines, new puppies, longer daylight
September: back-to-school schedule shifts
October–November: snowbird clients and holiday travel pet care
For stronger response, repeat your drops. Here’s why repetition is your secret weapon in direct mail marketing.
What Flyer Offers Work for Dog Walking Services?
Your offer should feel low-risk and friendly. You don’t need to slash prices—just give new clients a reason to test the leash.
Top-performing offers:
“First walk free for new clients”
“Book 3 walks, get 1 free—flyer holders only”
“Refer a friend—both get $10 off”
“New puppy? Get a free mini check-in with your first walk”
Want to avoid offer mistakes that lower trust? Review the do’s and don’ts of effective flyer advertising.
Case Study: Dog Walker in Leslieville
An independent dog walker ran a spring flyer drop around dog parks, cafés, and condo boards. Her offer: “Local Dog Walking You Can Count On—First Walk Free With This Flyer.”
Results after 3 weeks:
49 inquiries
31 trial walks completed
24 converted to regular clients
ROI: 7.2x—plus new clients referred from initial batch
The best part? Most clients lived within five blocks.
Ready to Grow Your Pack?
If your dog walking service is built on trust, consistency, and care, flyers are the perfect lead generator. They’re affordable, local, and effective—exactly what small service providers need.
At Flyer Canada, we help dog walkers design and deliver flyer campaigns that get results (without barking up the wrong tree).
Visit our contact page, browse the online store, or call 437-524-5287 to start your next campaign today.
