Flyers for Deck and Fence Builders: Build More Local Projects With Proven Print Marketing
Why Flyers Work for Deck and Fence Contractors
Whether you’re building custom decks, installing privacy fences, or replacing aging railings, your ideal clients aren’t always searching online—they’re looking out their back window, wishing someone would just fix it.
That’s why flyers are so effective.
Unlike ads that rely on timing and targeting, flyers show up in mailboxes, on kitchen counters, and taped to fridges—right where renovation decisions are made. They don’t need to shout. They just need to be there when the need hits.
So, if you’re asking what is a flyer’s role in marketing deck and fence services?, it’s this: visibility before the project becomes urgent—and trust when the time is right.
What Should Be on a Deck & Fence Flyer?
You’re selling craftsmanship, reliability, and outdoor transformation. Your flyer should reflect that with sharp visuals and straightforward messaging.
Include:
Headline: “Upgrade Your Yard This Season” or “Fences. Decks. Built Right.”
Services: wood, vinyl, or composite fencing, custom decks, repairs, staining, pergolas
Quality cues: licensed, insured, warranty info, 5-star ratings
Offer: “Book with this flyer, save 10%” or “Free quote + staining upgrade”
CTA: “Call today”, “Scan to schedule your quote”, or “Mention this flyer to save”
For visuals and messaging tips, see how to make your flyers stand out.
Where Should You Drop Flyers?
You want to target homeowners—especially in neighborhoods where aging decks and fences are common.
Best flyer drop locations:
Suburban homes and residential developments
Community mailboxes, real estate offices, and hardware stores
Landscapers and lawn care services (cross-promotions)
Apartment and townhouse property managers
Garden centers and home improvement stores
For flyer strategy and drop timing, check how to deliver flyers that actually get read.
Do Flyers Work for Contractors?
Absolutely. Outdoor renovation is a high-trust service. Flyers build that trust before competitors even get a call.
Contractors working with Flyer Canada report:
4.4% average conversion rate, compared to 1.41% for digital ads
51.8% lower acquisition costs
ROI between 3x and 29x, especially during spring/summer flyer pushes
The results speak for themselves. Review 13 stats that prove the effectiveness of flyer marketing.
When’s the Best Time to Run Flyer Campaigns?
Your best leads come during key seasons—when people are planning, budgeting, and dreaming of outdoor upgrades.
Best drop times:
March–April: pre-spring planning, early birds
May–June: peak installation window
Late August: fall projects before winter
October–November: pre-booking for spring (with discounts)
Want to stay top-of-mind all year? Read why repetition is your secret weapon in direct mail marketing.
What Flyer Offers Drive Bookings?
Homeowners want value, not cheap work. Use your flyer to make the decision easier—not just cheaper.
Top flyer incentives:
“Book by [date] and save 10% on your spring build”
“Free staining or lighting add-on—flyer holders only”
“Complimentary design consult when you mention this flyer”
“Referral bonus: save $150 when a neighbor books too”
Keep it professional and clear. Avoid fine print pitfalls with the do’s and don’ts of effective flyer advertising.
Case Study: Deck & Fence Contractor in Milton
A small contractor specializing in cedar decks and privacy fencing ran a spring flyer drop across three growing neighborhoods.
Their flyer said: “Start Your Backyard Upgrade Now. Free Quote + $250 Staining Credit with This Flyer.”
Results:
67 inquiries
23 booked projects (7 with upsell features)
ROI: 7.3x, plus word-of-mouth from the initial installs
They’ve now made flyer drops part of their seasonal playbook.
Ready to Build a Better Lead Pipeline?
You’ve got the tools, the talent, and the reviews. Flyers help you get in front of the people who are already looking—they just don’t know it yet.
At Flyer Canada, we help contractors design, print, and deliver campaigns that feel professional, local, and high-converting.
To start your next campaign, visit our contact page, check out our online store, or call 437-524-5287 today.
