Deck & Fence Flyers: Build Local Buzz and Grow Your Contracts
Why Flyers Nail It for Deck & Fence Builders
When homeowners picture backyard upgrades—whether it’s a cozy deck for summer barbecues or a sturdy fence for privacy—they often start by asking neighbors or spotting a flyer in their mailbox. Online ads can feel impersonal, but a well-designed flyer lands directly in their hands, conveys quality craftsmanship, and sits on their fridge until they’re ready to call.
Flyers for deck and fence services combine visual proof (beautiful installations), local credibility (you’ve worked on their street), and a clear call to action—all in one piece of print that homeowners can revisit again and again.
Must-Have Elements on Your Deck & Fence Flyer
To convert interest into calls, your flyer needs to answer three key homeowner questions instantly: Who are you? What do you do? Why should I call today?
Bold Headline
“Transform Your Backyard with Custom Decks”
“Secure & Stylish Fences—Free Estimates!”
Service Highlights
Deck Builds & Repairs: wood, composite, multi-level, railings
Fence Installation: privacy, decorative, picket, vinyl, chain-link
Add-ons: pergolas, gazebos, built-in seating, lighting
Maintenance: staining, sealing, board replacement
Trust Signals & Credentials
Licensed, insured, and bonded contractors
Manufacturer certifications (e.g., Trex, TimberTech)
Member of local builders’ association
Testimonials or a quoted homeowner endorsement
Time-Sensitive Offer
“10% Off All Spring Deck Projects—Show This Flyer”
“Free Fence Inspection & Quote Before [Date]”
Compelling Call to Action
“Call Now to Schedule Your Free Estimate”
“Scan to View Our Portfolio & Book Online”
“Visit Our Site for Instant Pricing Guides”
For layout ideas that emphasize your craftsmanship and offer, see Why Flyer Design Matters: The Secret to Higher Conversions & Profitable Scaling.
Targeted Distribution: Reaching Ready-to-Build Homeowners
Place your flyers where decision makers—homeowners—are most likely to pick them up:
New Home Developments & Subdivisions
Fresh neighborhoods often seek outdoor upgrades. Door-to-door drops here yield high interest.Hardware & Lumber Yards
Shoppers comparing materials are ripe for professional installation offers.Home Shows & Garden Centres
Partner with event organizers to include your flyer in welcome packets or display racks.Real Estate Open Houses
Potential buyers envisioning a backyard oasis will appreciate a trusted builder’s flyer.Community Bulletin Boards & Neighbourhood Mailboxes
Visible in coffee shops, recreation centres, and condo lobbies—ensuring repeated exposure.
To guarantee your flyers get noticed (not tossed), follow best practices in How to Deliver Flyers That Actually Get Read.
Do Flyers Actually Grow Deck & Fence Businesses?
Absolutely. Contractors working with Flyer Canada report:
4.4% average conversion rate, versus 1.41% for standard digital ads
51.8% lower customer acquisition costs compared to PPC campaigns
ROI ranging from 3× to 29×, especially when tied to seasonal promotions
Print marketing fosters ongoing brand presence on fridges and community boards—proof that homeowners trust a physical reminder. For more data on print’s power, see 13 Stats That Prove the Effectiveness of Flyer Marketing.
Timing Your Campaign for Seasonal Demand
Deck and fence work peaks around certain times—hit these windows for maximum impact:
Late Winter/Early Spring (February–April): homeowners planning spring projects.
Early Summer (May–June): peak deck-building season before summer entertaining.
Late Summer (August): fence repairs and upgrades after garden season.
Fall (September–October): staining and sealing before winter.
Maintain momentum with repeat drops every 6–8 weeks—learn why in Why Repetition Is Your Secret Weapon in Direct Mail Marketing.
Offers That Drive Immediate Calls
Your flyer’s special offer should feel urgent and valuable:
“10% Off Spring Decks—Show This Flyer”
“Free Fence Inspection & Digital Render with Mention of Flyer”
“Book Before [Date]—Waived Permit Fees!”
“Refer a Neighbour—Both Receive $100 Credit”
Clear, concise offers reduce friction and prompt calls. For guidance, review The Do’s and Don’ts of Effective Flyer Advertising.
Case Study: Backyard Oasis Inc. in Oakville, ON
Campaign Brief:
Backyard Oasis printed 1,500 flyers offering:
“Plan Your Perfect Deck—10% Off This Spring! Free Quote Inside.”
Distribution Strategy:
Door-to-Door Drops in two new subdivisions
Bulletin Boards at three garden centres
Real Estate Partners included flyers in open house packets
Results Over 8 Weeks:
128 flyer-driven estimate requests
96 signed contracts for decks and fences
ROI: 9.7× on print and distribution costs
Additional Outcome: 42 maintenance contracts for staining and sealing
Homeowners cited the flyer’s “professional images” and the limited-time discount as key motivators to call.
Integrating Flyers with Digital Strategies
To maximize lead capture and nurture:
QR-Enabled Portfolio Pages:
Showcase before-and-after galleries and client testimonials instantly.Automated Email Follow-Ups:
Send “thank you” messages, project timelines, and financing options to flyer leads.Retargeting Ads:
Gentle digital reminders to prospects who scanned the QR but didn’t call.Client Review Inserts:
Include a small card with 5-star review highlights to accompany every flyer.
For more hybrid approach ideas, read 5 Secrets That Make Flyers an Unstoppable Marketing Force.
Sustaining Growth Beyond One Season
Flyers fire the initial spark, but ongoing engagement and service diversification build lifetime value:
Quarterly Maintenance Reminders: postcards for sealing, staining, and repairs.
Seasonal Project Guides: mail flyers with inspiration for pergolas, gazebos, and lighting.
Local Partnerships: co-brand flyers with landscapers, pool installers, and patio furnishers.
Referral Incentives: equip satisfied clients with extra flyers—reward each completed referral.
Master consistent print workflows to secure lasting ROI—learn more in 10 Flyer Marketing Strategies That Actually Work.
Ready to Construct Your Next Wave of Leads?
Flyers remain one of the most cost-effective, high-impact marketing channels for deck and fence builders. They deliver targeted visibility, build trust, and drive immediate calls—capturing homeowners at critical decision moments.
At Flyer Canada, we’ll partner with you to design, print, and distribute a bespoke flyer campaign that upgrades backyards—and your pipeline—one flyer at a time.
To start planning your campaign, visit our contact page, browse our online store, or call 437-524-5287 today.
