What Is Flyer Distribution (and How Does It Work)?
When you're exploring ways to promote your business, event, or cause, flyer distribution is one of the simplest, most affordable, and effective marketing techniques available. But what exactly does it involve, and how can you make sure it works for you? Let's break it down clearly and see why flyer distribution is still such a popular option today.
What Exactly Is Flyer Distribution?
Flyer distribution simply means getting printed promotional material—usually flyers or leaflets—directly into the hands (or mailboxes) of potential customers. Flyers, sometimes called circulars, handbills, or leaflets, are paper advertisements intended to reach a wide audience quickly. They're typically posted through residential doors, handed out in public spaces, or distributed at events.
Businesses, non-profits, community organizations, and even individuals often use flyers to:
Promote services like restaurants, salons, plumbing, or landscaping.
Advertise events such as music concerts, festivals, club nights, or political rallies.
Communicate social, religious, or political messages.
Historically, flyers have even been used during wartime for propaganda purposes, demonstrating their ability to quickly influence large numbers of people.
Popular Flyer Formats and Sizes
Flyers come in various formats, each suited to different purposes and budgets. Here are some common flyer sizes:
A4 (approximately the size of standard printer paper)
A5 (half of an A4 sheet—ideal for concise messages)
A6 (postcard size, great for quick handouts)
DL (one-third of an A4 sheet, commonly used for envelopes and compact designs)
Printing flyers is quite affordable, especially when ordered in bulk, and modern printing services allow you to design and order flyers online easily.
A Brief History: Flyers Aren’t New!
Believe it or not, flyers are far from new. They’ve played a significant role in communication for centuries. For example, prior to the American War of Independence, colonists created flyers and pamphlets to rally support against the Stamp Act. This historical use highlights flyers' long-standing effectiveness as a tool to persuade and motivate large groups of people.
Today, although some areas restrict flyer distribution, it remains widely accepted and incredibly effective for marketing and communications.
What to Consider When Choosing a Flyer Distribution Service
Choosing the right flyer distribution service is essential for a successful campaign. But how do you know you're making the right choice? Here’s what to consider:
Pricing and Quality
The golden rule here is straightforward: Good flyer distribution isn’t cheap, and cheap flyer distribution isn’t good. Avoid companies that offer extremely low rates. They likely pay their distributors poorly, which could result in inconsistent, incomplete, or ineffective deliveries.
As a guideline, paying significantly less than £40 per 1,000 flyers delivered typically means distributors won’t receive fair compensation. This can negatively affect the quality of your campaign.
Experience and Reputation
New or small flyer distribution companies might attract customers with low prices, but they often lack the resources, training, and management systems needed for a professional job. Established flyer distribution companies with a proven track record typically have:
Efficient management systems
Reliable and trained delivery staff
Strong industry experience
Positive customer testimonials
Professional Accreditation
Look for flyer distribution companies that belong to recognized trade organizations, such as the Direct Marketing Association (DMA). Membership in such organizations indicates a commitment to ethical practices, compliance standards, and environmental responsibility.
Ready to Launch a Successful Flyer Distribution Campaign?
Flyer distribution remains popular because it genuinely works. It's affordable, flexible, and highly effective at getting your message directly to your target audience. If you partner with an experienced, reputable flyer distribution company, your next campaign can yield excellent results.
Get in touch today to explore professional, reliable, and cost-effective flyer distribution solutions tailored specifically to your needs.
