When Canada Post slows down, hunger doesn’t. People still choose dinner on the commute home, grab coffee before work, and plan weekend takeout. If you’re waiting on mailers, you’re missing those daily decisions. The fix is simple: use flyers you control, placed exactly where nearby customers already pass.
If a manager asks what is a flyer for restaurants today, here’s the short answer: a pocketable menu or prompt that turns “I could” into “I just ordered,” in under a minute.
Think micro-zones, not postal codes. Focus on the handful of spots that influence today’s order.
Right-place beats more-place. For fast ideas on picking placements that convert, skim 10 Flyer Marketing Ideas That Actually Work.
People decide differently at lunch, late afternoon, and late evening. Use headlines that speak to the moment.
Short, friendly, and readable at arm’s length. For attention that feels natural, borrow patterns from How to Make Your Flyers Impossible to Ignore.
Go pocketable and photo-friendly.
Keep paper matte so details scan well under indoor light. Layout tips that sell without clutter live in 10 Effective Flyer Design Tips That Actually Drive Results.
Your flyer should act like a button.
Clear paths beat browsing. For confidence in how print stacks up against pure digital, see Flyers vs. Digital Ads: Which One Actually Delivers Better Results?.
You don’t need deep discounts to move the number. Try convenience-first perks:
Place the perk near the action block, not buried in fine print.
If you print two sides, make the reverse do real work:
If it doesn’t reduce hesitation or earn a fridge spot, leave it clean.
Small, regular restocks beat one big drop that goes stale. If you’re deciding which moments deserve print, these 7 examples of when to use flyers are a quick guide.
When a call comes from the flyer or a guest shows it at the counter, the script should match the headline.
Fast, calm, and consistent.
Give each lobby, street, and partner counter its own QR variant and short URL. Read weekly:
Re-drop the winners with the same creative for recognition, then test one small change. For execution guardrails that keep read-through high, use How to Deliver Flyers That Actually Get Read.
Fast casual lunch
Elevator frames say “Order ahead, skip the line.” QR opens a prefiltered lunch menu. A5 stacks live at lobby tables for people to grab on the way out.
Dinner bundles
Parcel room stacks at 3–5 pm with “Family dinner ready in 15.” QR goes to tonight’s bundle, perk auto-applied. Tiny map helps first-timers picture the route.
Coffee and pastry
Partner counter at a nearby gym or clinic: “Five-minute coffee pickup before your appointment.” QR to a small “quick order” page.
Late-night
Two walkable streets get door hangers after 8 pm. Headline: “Kitchen closed? Pickup till 10.” QR to a shortlist that’s always in stock.
When you meet nearby customers in their real routines and make ordering one tap away, postal delays don’t matter. Across campaigns, Flyer Canada clients average a 4.4% conversion rate (vs. a 1.41% industry average), achieve 51.8% lower customer acquisition costs, and see ROI ranging from 3x to 29x. Restaurants and cafés often sit toward the high end because timing and proximity are baked in.
Small loops, steady lift. That’s how you replace stalled mail with real orders.
Postal slowdowns don’t have to slow service. With targeted flyers, you can be the easiest yes on the block: simple headline, pocketable format, one-tap ordering, and a few placements you can revisit. Keep the copy human and the path effortless, and the ticket count will reflect it.
Want help mapping a restaurant-ready drop—design, placements, and tracking? Reach us through our contact page, explore ready-to-print menu cards in our online store, or call 437-524-5287 and we’ll plan your first week together.