How to Use Flyer Marketing to Grow Your Daycare Enrollment Fast
Running a daycare business means providing a safe, nurturing, and engaging environment for children. But as a daycare owner or manager, you know your facility can’t succeed without consistently attracting new enrollments. While digital marketing strategies are popular, there's an incredibly effective method often overlooked: flyer marketing.
Flyer marketing is one of the most reliable and powerful ways to bring more families to your daycare—and at Flyer Canada, we have the results to back it up. Our flyer campaigns consistently achieve an impressive 4.4% conversion rate compared to the industry average of 1.41%, resulting in 51.8% lower customer acquisition costs and delivering ROI ranging from 3–29 times your initial investment.
If you're looking to fill your daycare’s available spots quickly, flyer marketing is a proven solution. Here’s exactly how you can use flyers to grow your daycare enrollment.
Why Flyers are Essential for Daycare Marketing
Flyers Reach Families Directly
Daycare services are hyper-local, and nothing reaches your immediate community quite as effectively as flyers. Flyers allow you to physically place your message directly into the hands of local families, bypassing the noise and distraction of digital ads.
This direct approach ensures your daycare is visible to parents exactly where they live and work. Learn more about the benefits of localized flyer distribution →
Flyers Build Immediate Trust
Selecting a daycare is a big decision for parents, and they want reassurance from tangible marketing materials. Flyers help you build this trust rapidly because parents can physically hold your message. Unlike fleeting digital impressions, a flyer can stay on a family fridge or countertop for weeks—maintaining visibility and reinforcing your brand.
In fact, direct mail items like flyers stay visible in households for an average of 17 days, significantly enhancing your daycare’s credibility. Discover how tangible marketing increases trust →
Flyers are Highly Cost-Effective
Daycare businesses operate on tight margins, making every marketing dollar crucial. Flyers offer exceptional cost-efficiency with predictable outcomes, ensuring your marketing budget delivers maximum impact. With clear, measurable results, you can confidently scale your campaigns.
Real-Life Proof: Rainbow Kids Daycare
Consider Rainbow Kids Daycare, a Flyer Canada client who previously relied heavily on digital ads without consistent success. They approached Flyer Canada to improve their marketing ROI and rapidly increase enrollment.
We strategically distributed 7,500 flyers to their target neighborhoods. The results were immediate and remarkable:
Over 320 inquiries within the first two weeks.
110 confirmed enrollments in the first month alone.
Increased revenue by more than $40,000 from a single campaign.
Rainbow Kids Daycare owner Emily Richards explained:
“We were genuinely surprised at the speed and consistency of results with flyer marketing. Flyer Canada’s targeted approach connected us directly with families in our community—far better than our digital campaigns ever did.”
See how other businesses like yours have succeeded with flyers →
5 Steps to Create a High-Converting Daycare Flyer
To ensure your flyer marketing is effective, follow these five proven steps:
1. Use the Proven Flyer Format
Flyer Canada’s extensive research shows the ideal format is 8.5" x 5.5" flyer on 14pt cardstock with AQ gloss. This precise flyer size and quality strikes the perfect balance—eye-catching yet affordable—delivering maximum conversions for every dollar spent.
2. Choose a Friendly, Trust-Building Design
Your flyer should feel inviting and safe, featuring images of happy children, smiling caregivers, and bright, welcoming colors. Keep the design clean, professional, and visually appealing to create a sense of warmth and trustworthiness. Read essential flyer design tips →
3. Highlight an Attractive Offer
Including an incentive dramatically improves your flyer’s performance. Offers like “Free Trial Week,” “Waived Registration Fee,” or “Sibling Discounts” encourage parents to act quickly. Clearly present the incentive along with an expiration date to drive urgency and increase responses.
4. Provide a Clear, Immediate Call-to-Action
Your daycare flyer must clearly tell parents exactly what you want them to do next. Your call-to-action (CTA) should be compelling and simple—for example, “Reserve Your Child’s Spot Today!” or “Schedule Your Free Tour.” Ensure your contact details are prominent and easy to find to increase responses.
5. Strategic Flyer Distribution
Distribution is critical. At Flyer Canada, our precise targeting ensures your flyers land directly in homes where parents are actively seeking daycare services. Our strategic approach ensures your daycare gets seen by exactly the right audience—maximizing your ROI.
Learn why targeted distribution makes all the difference →
Measure and Optimize Your Campaign
To continually improve results, track the effectiveness of your flyer campaign. Add measurable elements such as QR codes, dedicated landing pages, or unique offer codes. Tracking helps you clearly see what works best so future campaigns become even more successful.
Client Testimonial: Bright Beginnings Daycare
Here's how Bright Beginnings Daycare used Flyer Canada to successfully fill enrollment spots quickly:
“Our daycare struggled to consistently reach local families through digital channels. After distributing 9,000 flyers, we received over 200 calls in two weeks. Within a month, we enrolled nearly 100 new children. Flyer Canada’s strategic approach changed our business—it was our most successful marketing effort to date.”
Why Daycare Providers Trust Flyer Canada
At Flyer Canada, daycare providers choose us for flyer marketing because of our proven track record:
4.4% conversion rate (significantly better than digital).
51.8% lower acquisition costs compared to other channels.
An impressive ROI of between 3–29 times your initial spend.
We handle your campaign from start to finish, ensuring you can focus entirely on providing excellent childcare.
Ready to Boost Your Daycare Enrollment?
Flyer marketing remains one of the most effective, affordable, and reliable strategies to grow your daycare business. If you’re ready to increase enrollments and attract more local families, let Flyer Canada help you achieve predictable and profitable growth.
Contact us directly through our website, order through our online store, or call us today at 437-524-5287 to start your successful daycare flyer campaign.
