How to Mail Print Ads in Canada: A Step-by-Step Guide

Mar 6

Direct mail advertising remains one of the most effective and profitable marketing strategies in Canada. Unlike digital ads that struggle with ad fatigue and low engagement rates, mailed print ads provide tangible, long-lasting exposure, leading to higher conversion rates and better return on investment (ROI).

At Flyer Canada, we specialize in highly effective print ad mailing strategies. This guide breaks down how direct mail advertising generates massive returns, how to calculate ROI, and how businesses can optimize their campaigns for maximum impact.

How to Calculate the ROI of Mailed Print Ads

The success of mailed print ads isn’t just based on assumptions—it’s backed by data. Let’s walk through a real-world example of how a $9,000 investment turned into $220,000 in revenue using direct mail flyers.

Breaking Down the Conversion Math

A home services company in Vancouver ran a 25,000-flyer campaign with Flyer Canada. Here’s how their numbers played out:

Total Flyers Mailed: 25,000
Conversion Rate: 4.4%
- 25,000 x 4.4% = 1,100 potential customers
Close Rate: 30%
- 1,100 leads x 30% = 330 paying customers
Average Customer Profit on Spend: $800
- 330 customers x $800 profit per customer = $264,000 in total revenue
ROI Calculation:
- ($264,000 revenue - $9,000 campaign cost) / $9,000 = 2,840% return on investment (ROI)

Comparing Print & Delivery Pricing

To optimize your costs, compare delivery-only pricing vs. our full package pricing, which includes design, print, and distribution:

    
        
            Flyer Quantity
            Delivery Pricing
            Package Pricing (Print & Delivery)
        

            1,000
            $1,334
            $1,505
        

            2,500
            $1,753
            $1,998
        

            5,000
            $2,033
            $2,498
        

            10,000
            $3,220
            $3,998
        

            15,000
            $4,720
            $5,994
        

            20,000
            $6,311
            $8,012
        

            25,000
            $7,061
            $8,976
        

            30,000
            $8,473
            $10,779
        

            40,000
            $11,298
            $14,367
        

            50,000
            $14,122
            $17,999
        

            60,000
            $16,946
            $21,676
        

            70,000
            $19,771
            $25,400
        

            80,000
            $20,829
            $26,550
        

            90,000
            $22,936
            $29,286
        

            100,000
            $26,496
            $29,988
        

Key Takeaways from the Pricing Comparison

If you already have printed flyers, you can opt for delivery-only services.
Bundling print & delivery saves time and ensures high-quality, professionally printed flyers.
The more you print and mail, the lower the unit cost per flyer—maximizing ROI.

Optimizing Your Print Ad Campaign for Maximum Conversions

To ensure your mailed print ad campaign generates the highest possible return, follow these best practices:

1. Use a High-Converting Design

Bold Headline: Instantly communicate your main offer.
Clear Call to Action (CTA):
- "Call Now: 437-524-5287"
- "Order Online: flyercanada.ca/store"
- "Scan the QR Code to Claim Your Discount"
Minimal Text: Keep it simple and compelling.
Eye-Catching Visuals: Professional images that reinforce your message.

2. Leverage Data-Driven Targeting

Demographic Targeting: Age, income, household type, and purchasing behavior.
Geographic Targeting: Focus on postal codes with proven high conversion rates.
Exclusion Strategies: Eliminate non-converting routes to maximize efficiency.

3. Track & Measure Performance

To refine future campaigns, measure key performance indicators (KPIs):

Redemption Rates: Use unique coupon codes to track conversions.
Call Tracking: Assign a dedicated phone number to measure call volume.
QR Code Scans: Monitor engagement and site visits.

Final Thoughts: Why You Should Invest in Mailed Print Ads

Proven Success: Businesses that work with Flyer Canada regularly achieve 10X to 25X ROI.
More Impactful Than Digital Ads: With an average conversion rate of 4.4%, direct mail outperforms most online ad formats.
Scalable: Whether you need 1,000 or 100,000 flyers, our pricing model ensures affordable and effective direct mail solutions.

Ready to Get Started?

📞 Call Now: 437-524-5287
🛒 Order Now: flyercanada.ca/store
📩 Get a Quote: flyercanada.ca/contact

Ashwin Singh