How Tanning Salons Can Glow with Smart Flyer Marketing
Opening with the Desire Your Clients Already Feel
When clients crave that sun-kissed glow—whether for a special event, a confidence boost, or year-round radiance—they often ask friends or glance at community boards, not scroll endlessly online. A tangible flyer, slipped into mailboxes, stacked at gyms, or posted in beauty boutiques, becomes a physical invitation that lives on the fridge or countertop until “today’s the day” arrives. Unlike fleeting digital ads, a well-crafted flyer lingers, gently nudging prospects from “I’d like a tan” to “I’ve booked my session.”
This guide walks tanning salon owners through a step-by-step flyer strategy: what to say so every tanning question is answered in order, where to drop your pieces so they’re picked up instead of pitched, how to craft offers that feel irresistible (not gimmicky), and why repetition and design amplify returns—backed by real performance data.
The Five Essentials Every Tanning Salon Flyer Needs
Your prospective tanner has seconds to decide. Structure your flyer to flow naturally from pain point to action:
Outcome-Focused Headline
“Glow Year-Round: Expert Tanning Solutions Nearby”
“Sunless or Bed Tans—Flawless Bronze in Minutes”
Service Snapshot in Benefit Language
Use short lines or icons to highlight what clients get:Sunless Spray Tanning: custom shades, organic formulas
UV Bed Tanning: premium beds, timed sessions, skin analyses
Membership & Packages: unlimited monthly plans, multi-session discounts
Add-Ons: exfoliating pre-tans, moisturizing finishes, rapid-dry formulas
Framing around results (“even, streak-free bronze,” “hydrated, long-lasting color”) beats technical detail alone.
Trust & Credibility Cues
Certified technicians, hygienic, well-maintained equipment
Clean-air spray booths, quality skincare products
4.4% average conversion rate vs. 1.41% for typical digital ads
51.8% lower customer acquisition costs, and ROI of 3×–29× when offers and placement align
Brief client testimonial: “My wedding tan was flawless—no orange streaks!”
Educational Callout—Why Flyers Work for Beauty
“A physical flyer ensures you remember your glowing goal—studies show tangible reminders boost follow-through by 3×.”
(For design that guides the eye, see Why Flyer Design Matters: The Secret to Higher Conversions & Profitable Scaling.)Single, Time-Sensitive Offer
“First Spray Tan: 20% Off When You Bring This Flyer by [Date]”
“Buy 5 Sessions, Get the 6th Free—Limited Time Only”
One clear incentive with a deadline avoids overwhelm and drives decision.
Frictionless Call to Action
Bold phone number and salon hours
QR code to a dedicated booking page—no extra navigation
“Call or Scan to Book Your Bronze Session Today”
Clean hierarchy ensures the next step is unmistakable.
Strategic Distribution: Place Flyers Where Glow-Seekers Gather
Scattershot mail drops waste budget. Instead, plant flyers at touchpoints where beauty and wellness clients already pause:
Gyms & Yoga Studios
Health‐conscious clients primed for aesthetic self-care.Hair & Nail Salons
Clients indulging in beauty services often add a tan to their routine.Health Food Stores & Juice Bars
Wellness enthusiasts appreciate spray-tan alternatives to UV.University & College Campuses
Social events, formals, and athletic teams seek instant color boosts.Residential Mail Drops in Trendy Neighbourhoods
Young professionals and party-goers crave convenience beauty services.
To maximize pick-up and minimize waste, follow the targeting principles in Why Targeted Flyer Delivery Beats Mass Distribution.
Do Flyers Still Deliver for Beauty Services? The Data Speaks
Across industries, clients working with Flyer Canada consistently see:
4.4% average conversion rate, compared to 1.41% for broader digital ads
51.8% lower customer acquisition costs than paid social or search campaigns
ROI ranging from 3× to 29×, depending on offer clarity, distribution precision, and repetition cadence
Physical flyers build ongoing awareness—they sit in homes until the tanning urge strikes. To see how thoughtful repetition compounds returns, check 5 Secrets That Make Flyers an Unstoppable Marketing Force.
Timing Your Campaign Around Seasonal & Social Peaks
Align your flyer runs with high-demand periods:
Spring Break & Prom Season (March–May): students and teens prep for events.
Summer Weddings & Holidays (June–August): bridal parties and beachgoers book sessions.
Pre-Holiday Parties (October–November): glow for gatherings and photos.
Resolution Follow-Through (January): clients aim to maintain a warm glow while cold outside.
A single flyer is a spark; repeated drops every 6–8 weeks build trust and recall—learn why in When Should You Use Flyers? 7 Examples for Big Results.
Offers That Make Clients Book Immediately
Your flyer’s special must deliver clear value and create urgency:
“20% Off Your First Spray Tan—Show This Flyer!”
“Unlimited Monthly Tans: Buy 3, Get 1 Free (Flyer Only)”
“Refer a Friend—You Both Get $10 Off”
“Bundle Bed & Spray: Save 15% This Month”
One focused incentive outperforms multiple confusing offers. For best practices in design and clarity, consult 10 Effective Flyer Design Tips That Actually Drive Results.
Case Study: Bronze Glow Studio, Ottawa ON
Campaign Brief:
Bronze Glow printed 1,200 glossy 4″×9″ flyers promoting “First Spray Tan: 20% Off” with QR to a streamlined booking page.
Distribution Strategy:
Gyms & Yoga Studios: lobby displays in three locations
Hair & Nail Salons: counter stacks with permission
Door Drops: targeted in two busy student housing complexes
Health Food Café: bulletin board post in a popular spot
Six-Week Results:
158 flyer-attributed bookings
124 new clients purchased multi-session packages
ROI: 9.5× on print and placement expenses
44 referral sign-ups via “bring this flyer” incentive
Precision targeting, one irresistible offer, and an easy booking path delivered a radiant ROI.
Layering Print with Digital & Follow-Up for Lasting Glow
Flyers start the relationship; digital and process follow-through keep clients returning:
QR → dedicated landing page with package options, scheduling, and FAQs.
Automated SMS/email reminders: session confirmations, prep tips (“exfoliate 24 hours before”), and refill reminders.
Retargeting ads to those who scanned but didn’t book—gentle nudges about expiring offers.
Loyalty programs: link via QR to a client portal showing session history and rewards.
This multi-channel approach pushes your ROI to the higher end of the 3×–29× range when each element is aligned.
Keeping Customers Coming Back After Their First Glow
Acquiring a first tan is just the start. Build loyalty with flyer-driven touchpoints:
Membership Renewal Reminders: mail mini-flyers when packages near expiration.
Seasonal Special Alerts: new shade launches or holiday promo teasers.
Referral Kits: include extra flyers for clients to share—offer mutual discounts.
Co-marketing Inserts: partner with fitness or beauty pros to include cross-promotional flyers.
Master multi-touch flyer campaigns with the lessons in How Much Do Flyers Cost—and Are They Worth It?, ensuring your strategy stays fresh and cost-effective.
Ready to Let Your Salon Glow on Print?
Flyers remain one of the most human, cost-effective, and high-impact marketing tools for tanning salons. They place your services directly into the hands of clients craving that perfect bronze, build trust through design and offers, and drive bookings month after month.
To craft a campaign that shines—from standout creative through precision delivery—visit our contact page, explore ready-to-go packages in our online store, or call 437-524-5287 today.
