How Daycare Businesses Can Use Flyer Marketing to Attract More Families
In today’s fast-paced digital world, daycare businesses face the challenge of standing out to busy parents searching for reliable childcare. Although digital marketing platforms can deliver results, many daycare owners are now recognizing the unmatched value of flyer marketing as a powerful, reliable, and cost-effective tool for bringing in new enrollments.
At Flyer Canada, we've helped numerous daycare businesses thrive by strategically employing flyers. Our data consistently shows a 4.4% conversion rate for our flyer campaigns compared to the digital industry's average of 1.41%, providing daycare centers with 51.8% lower customer acquisition costs and an ROI between 3–29 times the initial investment.
Here's how daycare businesses can leverage flyer marketing to attract more families, boost enrollment, and grow sustainably.
Why Flyers Work Exceptionally Well for Daycares
Local Focus for Maximum Impact
The nature of daycare is inherently local. Parents generally prefer childcare options close to home or work. Flyers provide direct access to your local audience, ensuring your message reaches families most likely to enroll their children.
Unlike digital ads, which often reach irrelevant audiences, flyers place your daycare directly into the hands of families within your community. They also stay visible longer, ensuring your business remains top-of-mind. Learn more about targeting local communities effectively →
Building Trust Through Tangibility
Trust is paramount when parents choose a daycare. Flyers help build this trust in ways digital ads cannot. Parents appreciate physical materials they can hold, review, and share, making flyers an ideal way to showcase the credibility and quality of your daycare.
Flyers stay in homes for about 17 days, continuously reminding families of your business and building familiarity—key to fostering trust.
Cost-Efficient and Predictable Enrollment
Daycare businesses often operate with tight budgets. Flyer marketing provides predictable costs and clear returns. Once you identify your ideal flyer design and distribution approach, you can scale your marketing with confidence and consistency.
Flyers offer affordability, predictability, and measurable results, making them the perfect strategy for steady enrollment growth.
Daycare Success Story: Little Sprouts Learning Center
Little Sprouts Learning Center is an excellent example of daycare flyer marketing done right. Initially relying heavily on digital ads, the center found their results inconsistent. After partnering with Flyer Canada, they distributed 8,000 flyers across targeted neighborhoods.
Their results exceeded expectations:
360 inquiries in three weeks.
120 new enrollments within the first month.
Revenue increase of over $45,000 from this single campaign.
Center director Sarah Thompson shared her experience:
“We underestimated flyers for too long. Flyer Canada’s targeted approach brought in families we never reached digitally. The results were immediate and clear. Flyers are now our go-to enrollment strategy.”
5 Steps for an Effective Daycare Flyer Campaign
Step 1: Choose the Proven Flyer Format
The ideal flyer size and quality, as consistently proven by Flyer Canada’s extensive testing, is the 8.5" x 5.5" flyer on 14pt cardstock with AQ gloss. This specific format balances visibility, readability, and cost-effectiveness, ensuring maximum impact per dollar invested.
Step 2: Visually Engage with Warm, Inviting Design
A successful daycare flyer should visually represent warmth, safety, and reliability. Use bright, friendly images featuring smiling children in nurturing environments. Clearly display your daycare’s key selling points: experienced staff, educational programs, and safe play areas. Keep the flyer uncluttered and easy to read, employing ample white space for clarity.
Discover essential flyer design tips for daycares →
Step 3: Include Attractive Offers or Incentives
Flyers featuring promotions or discounts significantly boost retention and conversions. Consider offers such as “Free Registration,” “First Month Discount,” or “Free Tour of Our Facility.” Display these clearly with a visible deadline to prompt immediate response from prospective families.
Step 4: Clear and Direct Call-to-Action (CTA)
Your flyer must clearly guide parents on what to do next. Your call-to-action should be compelling and straightforward, such as “Schedule Your Free Tour Today!” or “Reserve Your Child’s Spot Now—Spaces Limited!” Clearly display your daycare’s contact details, making it simple for parents to reach you.
Step 5: Strategic and Targeted Distribution
Effective flyer marketing relies on strategic distribution. Flyer Canada specializes in precise geographic targeting, ensuring your flyers land in the homes of families most likely to enroll in your daycare. Our accurate targeting maximizes your ROI by directly reaching your ideal audience.
Learn more about targeted flyer distribution methods →
Track Your Results and Optimize Future Campaigns
Measuring the success of your flyer campaign helps you continually optimize for even better results. Including trackable elements such as QR codes, dedicated URLs, or special offer codes enables clear visibility into your campaign’s effectiveness. This data-driven approach ensures your future campaigns become progressively more successful.
Real-Life Testimony: Little Scholars Daycare’s Experience
One of our clients, Little Scholars Daycare, shared their remarkable experience with Flyer Canada’s flyer marketing:
“We previously relied exclusively on digital marketing and struggled to consistently attract new enrollments. After distributing 10,000 flyers with Flyer Canada, our phones rang nonstop. We received over 250 inquiries and successfully enrolled more than 90 new families in the first month alone. Flyer Canada’s strategy and support have genuinely transformed our daycare business.”
Why Daycare Businesses Choose Flyer Canada
Daycare businesses repeatedly turn to Flyer Canada for flyer marketing because our campaigns reliably deliver:
4.4% average conversion rate (significantly higher than digital marketing averages).
51.8% lower customer acquisition costs.
Proven ROI ranging between 3–29 times your initial investment.
We handle your flyer campaign from start to finish, allowing you to focus on providing excellent childcare services while we take care of attracting new families to your center.
Ready to Grow Your Daycare Enrollments with Flyers?
Flyer marketing remains one of the most impactful, cost-effective, and reliable strategies for growing your daycare business. Its proven results, predictable costs, and direct local impact make flyers a must-have for any daycare looking to attract more families and grow steadily.
If you’re ready to boost enrollment and see real results, reach out to Flyer Canada today.
Contact us now at Flyer Canada, order directly through our online store, or give us a call at 437-524-5287. Let’s launch a high-performing flyer campaign and grow your daycare business together.
