Flyers for STEM & Robotics Classes: Attract Young Minds and Fill Your Programs Fast
Why Are Flyers So Effective for STEM and Robotics Classes?
STEM and robotics programs are growing fast—but so is the competition. With new workshops, camps, and learning centers popping up everywhere, how do you stand out?
Simple: get in front of parents before they start searching online.
Flyers help you do just that. They land in homes, get pinned to refrigerators, and spark conversations about summer programs, after-school options, and weekend enrichment. You’re not fighting algorithms—you’re delivering value directly.
So, if you're asking, what is a flyer’s role in STEM marketing?—the answer is visibility, credibility, and real-world results that digital ads often miss.
What Should Be on a STEM or Robotics Flyer?
You’re not just promoting an activity—you’re promising skill-building, confidence, and fun. Parents want to know three things: what their child will learn, who’s teaching, and how to sign up.
Your flyer should include:
A bold headline like “Build Robots. Build Confidence.” or “Hands-On STEM Learning for Curious Kids.”
Course topics: coding, robotics, electronics, 3D printing, etc.
Age range, schedule, and format (weekly classes, weekend workshops, summer camps)
Testimonials or credentials (e.g., certified instructors, past success stories)
A strong CTA: “Register Now—Limited Spots Available!”
Make sure your flyer design grabs attention while staying clean. Check out how to make your flyers stand out for tips that work across industries.
Where Should You Distribute Flyers for STEM Programs?
Flyers are most effective when they’re placed in spaces parents already trust and frequent. For STEM and robotics programs, that means locations tied to learning, creativity, and family life.
Target flyer drop zones like:
Local schools and parent-teacher associations
Libraries and science centers
Recreation centres and after-school clubs
Toy stores and hobby shops
Family-friendly cafés and health food stores
Flyers in these locations speak directly to decision-makers. To learn how to ensure your flyers actually get attention, don’t miss 7 tips for designing flyers that always get read.
Do Flyers Work for STEM Class Enrollment?
They do—and they often outperform digital ads on cost and clarity.
Flyer Canada’s educational clients see:
4.4% average conversion rate (vs. 1.41% digital average)
51.8% lower customer acquisition costs
Return on investment between 3x and 29x
Parents don’t always respond to digital ads right away—but they will hold onto a well-designed flyer for when they’re ready to register. For more strategies that drive performance, read how to effectively use marketing flyers for your business.
When’s the Best Time to Send Flyers?
Timing is everything. Parents plan in advance, so your flyer needs to show up before they lock in summer camps or after-school schedules.
The best times to distribute flyers for STEM programs:
February–March: summer camp awareness
August–September: fall enrollment push
November: winter program registration
May–June: last-minute summer options
Want examples of real-world flyer success? These 5 secrets that make flyers an unstoppable marketing force break down why some campaigns work better than others.
What Offers Work Best for STEM Flyers?
Parents are more likely to act if they feel urgency or see added value. Great flyer offers include:
“Early bird pricing until March 15”
“Sibling discount available”
“Free trial class for first-time families”
“Limited space—enroll now!”
You don’t need to discount heavily—just make the next step simple and risk-free. And if you want your flyer to compete with big-box enrichment programs, use this guide to the do’s and don’ts of effective flyer advertising to refine your message.
Real Results: A Robotics Camp in Vancouver
A small robotics program in Vancouver launched a flyer campaign two months before summer. They dropped flyers in community centers, toy stores, and grocery stores across 5 neighborhoods.
What happened?
41 inquiries in the first 3 weeks
28 students registered for two-week summer sessions
5.8x ROI on the flyer campaign
The best part? Over half the parents mentioned they kept the flyer on their fridge for weeks before calling.
Ready to Build Your Program with Flyers?
STEM and robotics programs build skills that last a lifetime—but you have to get students in the door first. Flyers help you show families what you offer, where you’re located, and why your program is the one to trust.
At Flyer Canada, we’ll help you design, print, and distribute high-impact flyers that feel as innovative as your classes. Whether it’s seasonal camps or year-round programming, we’ve got your marketing covered.
To get started, visit our contact page, explore our online store, or call us directly at 437-524-5287. Let’s get your classes filled—with flyers that work.
