Flyers for Real Estate: How Agents Use Print to Win Listings and Attract Buyers
In a digital-first industry like real estate, it might surprise you to hear that flyers are still one of the most effective marketing tools for agents.
But here’s the truth: in 2025, the most successful realtors aren’t choosing between digital and print—they’re using both, strategically. And flyers are one of the few tools that offer physical presence, local targeting, and direct results all in one package.
At Flyer Canada, we work with agents, brokerages, and real estate teams to design and deliver flyer campaigns that generate leads, drive open house traffic, and help agents stand out in a crowded market.
So if you’re wondering how to use flyers in your real estate business—or whether they’re worth the investment—this blog is for you.
Why Flyers Still Work for Real Estate in 2025
In a world of online listings, swipeable ads, and automated CRMs, flyers offer something different: tangible visibility.
They land in people’s homes, stay on kitchen counters, and spark conversations around the dining table. They also get noticed by neighbors, referrals, and future sellers—not just today’s buyer.
Here’s what flyers do best for agents:
Showcase listings with full-size visuals
Promote upcoming open houses
Highlight just-sold success stories to attract new sellers
Build brand trust through repeated visibility
Reach homeowners who aren’t active online (but are considering a move)
And the numbers back it up. Our real estate campaigns often see:
4.4% average conversion rates
3x–29x ROI
51.8% lower customer acquisition costs compared to digital channels alone
Ready to see how flyers help build serious trust? Here’s how one campaign generated six figures in just three days.
5 Smart Ways Real Estate Agents Use Flyers
Flyers aren’t just for new listings—they’re versatile. Here are five proven flyer strategies agents use to generate consistent results.
1. Just Listed Flyers
Announce a new property with professional photos, price, and key features. Include a QR code to the listing and a bold headline like “Now Showing in Riverdale.”
2. Open House Invites
Send flyers 2–3 days before your showing to nearby homes. Local residents often refer friends or drop in themselves.
3. Just Sold Campaigns
Celebrate a successful deal with a flyer showing the sale price and days on market. Add a personal message: “Thinking of selling? Let’s talk.”
4. Farming Campaigns
Build presence in a specific postal code with recurring flyers. Share market stats, tips, or a client testimonial to stay top-of-mind.
5. Service-Based Flyers
Promote free home evaluations, buyer consults, or staging services. Focus on value—not just inventory.
For stronger results, align each flyer with your long-term brand voice. Want help with layout and structure? Read how to design flyers that inspire immediate action.
Flyer Design Tips for Agents
Real estate flyers need to look as professional as you are. Here’s what we recommend including:
A standout headline that focuses on benefit or urgency
High-quality, well-lit images of the property
A brief, scannable list of key features (bedrooms, size, highlights)
A strong CTA (e.g., “Book Your Tour” or “See Full Listing Online”)
Contact details with headshot and brokerage info
A QR code to your listing page or booking calendar
Avoid overloading your flyer with too much copy. People should be able to scan it in 5 seconds and get the message.
📐 Not sure which layout to use? Here's how to choose the best flyer size for real estate marketing.
Where and When to Distribute Real Estate Flyers
Timing and targeting are everything.
For “Just Listed” and “Open House” flyers, drop them within 2–5 days of the event in the immediate neighborhood (typically within 1–3 postal codes of the listing). This maximizes attendance and attracts potential referrals.
For “Just Sold” or farming campaigns, focus on consistency. A monthly drop keeps your name top-of-mind so when homeowners start thinking about selling, you’re the first agent they call.
Top zones to target:
Residential neighborhoods around current or past listings
Townhomes and condos near upcoming developments
High-income postal codes where you want to expand your presence
At Flyer Canada, we help realtors map out exact delivery zones based on buyer and seller behavior. Learn more in why targeted delivery beats mass distribution.
Real Estate Flyers vs. Digital Ads
Flyers offer something most digital ads can’t: undivided attention.
An Instagram ad might get 1–2 seconds of screen time—if it even makes it through the algorithm. But a flyer sits on a kitchen table, gets shared with a partner, and can be referenced later when a decision is being made.
That doesn’t mean ditch digital. It means use flyers to support and enhance your digital strategy. Add QR codes that lead to listings, scan-for-tour links, or video walkthroughs.
Flyers create the trust—digital closes the loop.
Want to see how flyers compare to online marketing? Here’s our deep dive: Flyers vs. Digital Ads: Which One Delivers Better Results?
Final Thoughts: Print Builds Trust—and Results
In real estate, trust and timing are everything. The right flyer, in the right hands, at the right time, can open the door to your next big deal.
Whether you’re looking to dominate a neighborhood, drive traffic to your open house, or win more listings, flyers offer something few channels can: physical presence, targeted reach, and lasting impact.
When paired with great design, a clear offer, and consistent delivery, flyers don’t just support your brand—they help build it.
Ready to Launch Your Next Real Estate Flyer Campaign?
Flyer Canada works with agents and brokerages across Canada to design, print, and deliver real estate flyers that drive results. From “Just Listed” to long-term farming strategies, we’ll help you reach the right homes, with the right message, at the right time.
To get started, reach out through our contact page, place your next campaign order at our store, or give us a call at 437-524-5287. Let’s help you win your next listing—with flyers that deliver.
