Flyers for Landscaping and Gardening Services: The Smart Way to Grow Your Local Client Base
Your Next Client Could Be Just a Few Doors Down
Landscaping and gardening are highly local services. You’re not looking for clicks from across the province—you need to reach the homeowners right in your neighborhood. But with online ads competing for attention (and budgets), many small landscaping companies are rediscovering the power of flyers.
Why? Because flyers land exactly where your work matters most—in the hands of the people who walk past that overgrown hedge every morning thinking, “I really should do something about that.”
Why Flyers Still Work for Landscaping and Lawn Care
1. They Meet People Where the Need Is
Homeowners often put off calling a landscaper until the yard gets out of hand. A flyer shows up right when they’re fed up—and offers an immediate solution.
2. Your Work is Visual—So Are Flyers
Before-and-after photos, lush greenery, and testimonials from local clients all shine on a printed flyer. When people can see what you do, they’re far more likely to book.
3. Flyers Stick Around
A homeowner might not call you the same day, but they’ll pin that flyer to the fridge, the bulletin board, or tuck it into the junk drawer—until the day they’re ready.
If you want to understand the power of ongoing visibility, check out Why Repetition Is Your Secret Weapon in Direct Mail Marketing.
When to Use Flyers for Your Landscaping Business
Flyers are most effective when timed with high-demand seasons and visible yard challenges. Consider:
Early Spring (March–May): Promote lawn cleanups, planting, and design consultations.
Summer (June–August): Focus on ongoing maintenance or garden installations.
Fall (September–November): Offer leaf removal, prep-for-winter services, and one-time tidy-ups.
Post-Storm or Drought Events: Target areas impacted by weather with recovery services.
Flyers allow you to adjust messaging for each season. Want help planning year-round outreach? See How to Effectively Use Marketing Flyers for Your Business.
What Should Your Flyer Include?
A great landscaping flyer is simple, visual, and service-focused. Aim for:
A headline that solves a problem: “Tired of an overgrown lawn?” or “Let Us Make Your Backyard Shine”
Photos of your actual work: Clean lines, neat hedges, lush flower beds
Core services: Lawn mowing, garden design, hedge trimming, planting, stonework, irrigation
Offers: “Free quote,” “First mow 20% off,” or “Seasonal bundle pricing”
Contact options: Phone, website, QR code to schedule a visit
Want to see high-conversion flyer structure? Check out How to Design Flyers That Inspire Immediate Action.
Where to Deliver Your Flyers
Smart delivery is everything in this industry. Don’t waste time on apartment buildings or high-rise towers. Instead, focus on:
Suburban neighborhoods with private lawns
Affluent areas with large front yards or gardens
New developments where owners may lack landscaping tools
Seniors’ communities that need low-maintenance help
Flyer Canada helps you target delivery down to the postal code and even by home type. Learn more in Why Targeted Flyer Delivery Beats Mass Distribution.
Real Results: A Local Landscaper’s Spring Growth
A solo landscaper in Vaughan printed and delivered 4,500 flyers in early March. His flyer featured:
Seasonal cleanup bundles
A spring planting service with photos from past clients’ yards
A “book now, pay later” incentive
By mid-April:
He booked 39 new yard consultations
Closed 21 seasonal contracts
Generated over $18,000 in revenue—all from a flyer campaign that cost just under $700
Curious about other industries we’ve helped grow? See How We Helped This HVAC Company Generate 6 Figures in Just 3 Days.
Let’s Talk ROI
We get it—flyers sound old school. But the results are anything but outdated. With the right messaging and delivery zones, flyers offer:
4.4% average conversion rate
51.8% lower customer acquisition costs
3–29x return on investment, depending on services and seasonal timing
That’s real growth, without the noise and clutter of digital ads.
To design smarter and convert more, explore Why Flyer Design Matters: The Secret to Higher Conversions & Profitable Scaling.
Tips for Flyer Success in Lawn and Garden Work
Use real project images from local clients
Include testimonials or star ratings if available
Keep pricing flexible or “starting at” to avoid scaring off interest
Make it easy to call, text, or scan a QR code to schedule
And remember, a second or third flyer drop often performs even better than the first. That’s where most landscapers see real retention kick in.
Final Thoughts
Landscaping is one of the most personal services people book. It’s about trust, attention to detail, and being there at the right time. Flyers help you check all those boxes—without chasing leads or fighting algorithm changes.
A great flyer makes people say: “This is the company I’ll call when I’m ready.”
Let’s Fill Your Spring and Summer Schedule—Fast
Flyer Canada helps landscapers and gardeners across Canada design, print, and deliver flyers that generate real leads—and real revenue. Whether you're just starting or expanding into new neighborhoods, we’ve got you covered with proven flyer strategies that grow your business.
Contact us via our contact page, order directly through our store, or give us a call at 437-524-5287. Let’s plant the seeds for a season full of new clients.
