Opening a new business is a big milestone—and your launch deserves attention.

Whether you’re opening a storefront, moving to a new location, or launching a brand entirely from scratch, a grand opening is your chance to make a strong first impression. But without the right promotion, even the best-planned event can go unnoticed.

That’s where flyers come in.

Flyers let you announce your business directly to the people who matter most: your local community. They’re visual, timely, and physical—making them a powerful tool to drive immediate awareness, turnout, and sales for your grand opening day and beyond.

At Flyer Canada, we’ve helped countless businesses go from “just opened” to “local favourite” using print campaigns with up to 4.4% average conversion rates, 51.8% lower customer acquisition costs, and 3–29x ROI.

If you're planning a launch, here's how to use flyer marketing to make it count.

Why Flyers Are a Must for Grand Openings

A flyer might seem simple—but in a launch context, it becomes a strategic announcement.

Here’s why they work so well:

• They reach the right audience. Flyers are perfect for promoting within your launch radius—your postal code, neighborhood, or city sector.

• They create buzz. A professionally designed flyer helps you look established and trustworthy—right from day one.

• They drive foot traffic. With the right offer, you’ll give people a reason to visit—not just once, but again.

Want to build anticipation before opening day? Explore Why Repetition Is Your Secret Weapon in Direct Mail Marketing to see how advance flyers set you up for success.

Flyer Strategies That Work for Grand Openings

There are a few core strategies we recommend for successful grand opening flyers:

1. Countdown Flyers

Send out flyers 1–2 weeks before your launch, featuring a countdown or reminder.

• “3 Days Until Grand Opening—Come Celebrate With Us!”

• “Doors Open July 6—Exclusive Offers Inside”

2. Launch Day Promos

Give people a reason to attend your opening day.

• “Free Gift Bag for First 100 Customers”

• “Grand Opening Special: Buy One, Get One 50% Off!”

3. Neighborhood Introduction Flyers

Tell your story. Who you are, what you offer, and why locals should check you out.

• “We’re New in Town—Come Say Hello!”

• “Meet Your New Go-To for [Your Service or Product]”

4. Event-Style Invitations

Make it feel like a celebration.

• “You’re Invited—Ribbon Cutting, Music, Prizes & More!”

• “Join Us This Saturday for Our Grand Opening Party!”

Need to create urgency and excitement? Check out How to Design Flyers That Inspire Immediate Action.

What to Include on Your Grand Opening Flyer

For your flyer to work, it must deliver clarity, excitement, and all the need-to-know info.

Here’s what to include:

• Business name and logo: Make sure they’re front and center

• Opening date and time: Avoid just “soon”—be specific!

• Location: Include address, landmarks, and possibly a small map

• Promotions or offers: Make it feel worth showing up early

• Photos or visuals: Show your product, space, or staff

• Contact options: Website, phone number, QR code for RSVPs

• Call to action: “Come visit,” “Bring this flyer,” or “Join the celebration”

Need help balancing visual branding with direct response? Learn more in Why Effective Flyer Design Values Conversion Over Aesthetics

Flyer Distribution Tactics for a Successful Launch

When it comes to a grand opening, timing is everything. You want people to see your flyer at least once—and ideally multiple times—before launch day.

Try this:

• Local mailbox delivery in your target delivery zone

• Hand-delivered flyers to nearby businesses and homes

• Flyers at community hot spots like cafés, libraries, and rec centers

• Placed in welcome bags or mailers from other organizations

• Multiple drops: 2 weeks before, and again 3–5 days before launch

For geo-targeting strategies, see Why Targeted Flyer Delivery Beats Mass Distribution.

How to Track Flyer ROI During Your Launch

Tracking success from day one helps you know what’s working.

Here’s how to measure results from your grand opening flyers:

• Unique promo codes: “Use GOFLYER10 for 10% off”

• QR codes or landing pages: “mystore.ca/grand”

• Ask new customers how they heard about you

• Use point-of-sale notes if you’re tracking flyer redemptions

Still unsure whether flyer ROI holds up? See How Much Do Flyers Cost and Are They Worth It?

Bonus Tips to Maximize Your Grand Opening Flyer Campaign

Want even more lift from your campaign? Try:

• Include a “bring-a-friend” bonus to increase traffic

• Offer exclusive flyer-holder perks: discounts, free items, raffle entries

• Turn your flyer into a loyalty card or bounce-back coupon

• Leverage testimonials if reopening: “We’re back! Here’s what locals say…”

You can also integrate flyer use with interactive tactics from Beyond the Ad: How to Use Flyers as Tickets, Lead Magnets, and Interactive Tools

Final Thoughts: A Strong Start Starts With Strong Visibility

A grand opening is more than a ribbon cutting—it’s your first impression.

Flyers give you the local reach, urgency, and presence you need to fill your space, introduce your brand, and build community loyalty from day one. They help you cut through digital noise and say: we’re here, we’re open, and we’re ready to serve.

When planned and executed well, your flyer isn’t just a handout—it’s the invitation to a long-term relationship with your audience.

Launch With Confidence—Flyer by Flyer

Flyer Canada specializes in helping businesses launch successfully through custom-designed, high-performing flyer campaigns. From design to targeting to delivery, we make your grand opening easy to promote and hard to miss.

To start planning your campaign, visit our contact page, browse packages in our store, or call us directly at 437-524-5287.

Let’s make your launch a success—flyer by flyer.