Flyers for Education: How Tutors, Schools, and Learning Centers Can Drive Enrollment

May 21

Whether you run a tutoring center, private school, test prep program, or after-school enrichment class, one thing is certain: you need to stay top-of-mind in your local community.

Parents are always on the lookout for support—but they also want to trust who they’re enrolling their child with. So while flashy ads and social media posts have their place, sometimes the most powerful tool is a physical one.

That’s where flyers come in.

At Flyer Canada, we’ve helped dozens of education providers use flyer campaigns to drive enrollment, raise brand awareness, and build trust with families—all at a fraction of what digital ad campaigns often cost.

In this post, we’ll show you how to use flyers for education marketing—and why they continue to work in 2025.

Why Flyers Work So Well for Education Services

Education is a personal investment. Whether it’s math help, reading support, or SAT prep, parents want to feel confident in their decision—and that trust often starts offline.

Flyers give you a way to:

Introduce your brand with warmth and professionalism
Reach local families at home, where they make school decisions
Offer proof points like testimonials, credentials, and success stories
Promote limited-time enrollment offers or seasonal programs

They’re also extremely cost-effective. Our clients in the education space often see:

4.4% average conversion rates
3x to 29x return on investment
51.8% lower acquisition costs compared to digital ads

And because education services usually lead to multiple sessions or long-term enrollment, a single flyer response can mean months of revenue per student.

Best Use Cases for Education Flyers

Here are the most common—and effective—ways education providers use flyers:

1. Back-to-School Promotions
Launch flyer campaigns in August or September to fill tutoring programs, assessments, or fall classes.

2. Exam Prep Campaigns
Advertise test prep for SAT, ACT, SSAT, or EQAO in the lead-up to major exam seasons.

3. Summer Program Registration
Promote camps, workshops, or academic intensives starting in May or June, with early-bird offers.

4. Open Houses or Info Sessions
Drive attendance to private school info nights or curriculum preview days.

5. Ongoing Local Visibility
Maintain awareness in key neighborhoods with monthly flyer drops that build recognition and trust.

Need help planning a flyer calendar? Read why repetition is your secret weapon in flyer marketing.

What to Include on an Education Flyer

Parents want answers to one question: Why should I trust you with my child’s education?

Here’s what to include:

A strong headline tied to a benefit: “Build Confidence in Math” or “Prep Smarter for University Admissions”
A brief description of your service (avoid education jargon)
Program highlights or key features (1:1 tutoring, certified teachers, small groups)
A limited-time offer (“$50 Off First Session” or “Early Bird Ends May 15”)
Testimonials or success metrics (“Over 500 Students Helped”)
Contact info, logo, address, and a QR code to your booking page

Want to design it like a pro? Start here: how to create flyers that inspire immediate action.

Where to Distribute Flyers for Education

Flyers allow you to target areas near your location or where your ideal students live. At Flyer Canada, we help you drop flyers in:

Family-friendly neighborhoods
School zones and bus routes
Apartment buildings near good school districts
Local libraries, community centers, or bookstores (for extra handouts)

You can also include flyers:

In school newsletter folders
In back-to-school kits
At partner locations like toy stores, dentists, or pediatricians

Precision targeting ensures you reach families who can benefit most from your services. Learn more in why targeted delivery beats mass distribution.

Best Flyer Sizes for Education Campaigns

For tutors, schools, and programs with detailed offerings, we recommend:

8.5” x 11” flyers – Ideal for listing services, showing multiple programs, and sharing photos or testimonials
5.5” x 8.5” flyers – Great for promoting one-time events or single offers

Flyers can also be inserted into report cards or student folders for school partnerships.

Need sizing guidance? Check out what is the best size for flyers.

Real-Life Example: A Tutoring Center Boosts Fall Enrollment

One Flyer Canada client—a math and science tutoring center—ran a campaign targeting three postal codes within 5 km of their location.

The flyer promoted:

Fall assessment sessions for $29
Personalized tutoring in Grades 3–12
A free trial class with QR code booking

Results after one drop:

183 flyer redemptions
78 new long-term clients
$23,400 in revenue from one campaign

This is the power of flyers: low cost, high local relevance, and long-term value.

How to Track Flyer Campaign Results

Education campaigns should always be measurable. Add these elements to track responses:

QR codes linked to your sign-up form or class booking page
Promo codes unique to the flyer (“FLYER25” for $25 off)
Ask “How did you hear about us?” on your intake forms or onboarding emails

You can also track the number of calls, bookings, or walk-ins during your flyer window.

Want more ROI insights? Here's how much flyers cost—and how to know if they’re worth it.

Final Thoughts: Flyers That Teach, Build, and Convert

In education, trust takes time—but visibility helps build it faster.

Flyers give tutors, schools, and academic programs a way to connect with families in a tangible, trustworthy way. With the right message, offer, and timing, one flyer can turn into a long-term client relationship that fuels your mission and your revenue.

Whether you’re looking to fill programs, book assessments, or raise awareness in your community, flyers are one of the most affordable, effective tools you can use.

Ready to Grow Your Education Program With Flyers?

Flyer Canada helps education businesses design, print, and deliver flyers that build trust, drive results, and fill programs. Whether you’re launching a new tutoring center or promoting summer sessions, we’ll help you reach the right families, in the right neighborhoods, at the right time.

To get started, contact us at flyercanada.ca/contact, place your order via our store, or give us a call at 437-524-5287. Let’s build a flyer campaign that helps you help more students.

Emerson Buhat