What Is The Return On Flyers?
Calculating expected ROI on a flyer distribution campaign can help you make an informed decision as to if this is right for you.
If you’re looking for the quick answer, on average, we see a return of 1% - 8% on a standard flyer delivery campaign, meaning for 10,000 flyers delivered, you will get 100 - 800 people to respond. The higher ticket item/service you sell, the lower your conversion rate will be on average.
As a general formula, we can follow:
Estimated Sales Generated: # Flyers Distributed × Conversion Rate = # Of Sales
Total Revenue from Sales: # Of Sales × Average Cost Of Sale = Total Revenue
Estimated Profit: Total Revenue − Company Expenses - Distribution Costs = Profit
Overall Formula To Calculate ROI Of A Flyer Distribution Campaign:
# Flyers Distributed × Conversion Rate × Average Cost Of Sale − Company Expenses - Distribution Costs = Profit
Scenario 1: Low Ticket Items ($10-$40)
Price Range: $10-$40 (average low ticket price)
Conversion Rate: 4.5% (average of 3-6.5%)
Scenario 2: Medium Ticket Items ($50+)
Price: $50 - $250(example medium ticket price)
Conversion Rate: 3% (average of 2-4%)
Scenario 3: High Ticket Items ($200+)
Price: $250+ (example high ticket price)
Conversion Rate: 1.5% (average of 1-2%)
These calculations show that even with varying conversion rates, each tier of product pricing can yield substantial returns on investment, especially as the price and total revenue from sales increase. Adjusting these numbers based on more precise data from your campaigns will help tailor these projections more closely to your actual results.
Thanks for reading,
Ashwin
P.S If you’re looking for any flyer delivery, printing, design, or anything else flyer, feel free check out flyercanada.ca/flyer for all the info :)
