When the mailbox goes quiet, the front door is still busy. People grab packages, step out with the dog, pick up kids. A door hanger meets them in that exact moment—with a short, helpful nudge that gets used right away. If someone asks what is a flyer in this context, think of it as a friendly guide on paper that makes the next step easy, no postage required.
Here’s a practical plan to make door hangers your go-to during a Canada Post strike.
Skip the blanket drop. Focus on two or three streets where you already have customers or where foot traffic naturally flows past your door. That precision beats wide coverage and helps you re-drop winners quickly. If you want a quick refresher on why focus wins, scan Why Targeted Flyer Delivery Beats Mass Distribution.
Door hangers live on someone’s home. Keep the headline simple and human:
Plain language beats clever, especially at the doorstep. For fast layout guardrails that lift readability, borrow from 7 Tips for Designing Flyers That Always Get Read.
Front: one benefit-led headline, one outcome image, one action block.
Back (only if it helps): a mini FAQ (what’s included, how long it takes), a short testimonial from a nearby street, or a tiny map that says “two minutes from here.”
Keep everything scannable at arm’s length. The practical guardrails in The Do’s and Don’ts of Effective Flyer Advertising help you avoid clutter in the rush to print.
Your hanger should act like a button:
If you’re weighing formats and stock while you scale up drops, this breakdown—How Much Do Flyers Cost—and Are They Worth It?—keeps budgets honest.
Small courtesies keep routes open for repeat drops.
Home services
“On your street today—$99 tune-up.” QR → time picker with same-day windows. Back: 3-step “what to expect.”
Restaurants and cafés
“Dinner in 15 minutes.” QR → tonight’s order-ahead menu. Back: pocket menu that earns a fridge spot.
Clinics and wellness
“Evening openings this week.” QR → mobile calendar. Back: one micro-FAQ to calm new-patient hesitation.
Studios and gyms
“First class free this week.” QR → class schedule. Back: mini timetable with after-work slots highlighted.
Retail and click-and-collect
“Two minutes from here—scan to browse and pick up.” Back: tiny map so people picture the walk.
For a quick primer on where door hangers sit in the bigger picture, this guide explains What Is a Flyer? A Modern Guide to This Powerful Marketing Tool.
Meeting people at the door during a postal slowdown is all about timing and clarity. Across campaigns, Flyer Canada clients see a 4.4% average conversion rate (vs. a 1.41% industry average), achieve 51.8% lower customer acquisition costs, and see ROI ranging from 3x to 29x. Door hangers often skew high because the message meets intent at the exact moment someone is already reaching for the handle.
Tight loops beat big blasts—especially when mail is stalled.
Door hangers are quiet, local, and hard to miss. Keep the copy friendly, design for a three-second scan, and make the next step one tap away. You’ll keep sales moving while the mailbox is on pause—and you’ll build routes you can reuse long after the strike ends.
If you’d like help designing a door-hanger drop and mapping the best streets, reach us through our contact page, explore formats and quick-print bundles in our online store, or call 437-524-5287 and we’ll plan your first run together.