Build Your Business: Flyers That Nail Deck & Fence Projects
Why Flyers Are the Solid Foundation for Deck & Fence Builders
Homeowners planning outdoor upgrades—whether a new deck for summer barbecues or a sturdy fence for privacy—often start by asking neighbors or glancing at community boards, not scrolling through endless ads. A tangible flyer delivered to mailboxes, posted at lumberyards, or stacked at neighborhood cafés becomes a constant reminder: your team builds quality outdoor living spaces. Unlike fleeting digital banners, a well‑designed flyer lives on fridges and workbenches—prompting prospects to pick up the phone when they’re ready to transform their backyard.
A flyer’s unique power for deck and fence services? It combines inspirational imagery, clear service breakdowns, and an irresistible offer—all on one sheet that nails down new leads.
Crafting a Flyer That Converts Browsers Into Calls
Your flyer has mere seconds to answer three homeowner questions: Who are you? What can you build? Why hire you now? Arrange content in this sequence for seamless flow.
Outcome‑Driven Headline
“Transform Your Yard with Custom Decks & Fences”
“Durable Fences & Dream Decks—Built Right, Built Here”
Service Snapshot & Portfolio Teaser
Deck Design & Construction: multi‑level, composite, pergolas
Fence Installation & Repair: wood, vinyl, privacy, picket
Add‑Ons: railings, lighting, built‑in seating
Feature a small photo strip or icons to showcase signature projects.
Trust Signals & Credentials
Licensed, insured contractors with [X] years in the field
“Satisfaction guaranteed—or we’ll make it right” promise
Local testimonials: “Our new deck is the talk of the block!”
4.4% average conversion rate vs. 1.41% for digital ads
51.8% lower acquisition costs and ROI of 3×–29× on flyer campaigns
Time‑Sensitive, Compelling Offer
“Save 10% on Your Spring Deck Project—Show This Flyer”
“Free Fence Repair with Any New Installation Booked by [Date]”
One clear deal with a deadline drives faster decisions.
Frictionless Call to Action
Bold phone number and hours
QR code to a dedicated estimate form—no extra clicks
“Call Today for a Free, No‑Obligation Quote”
For design inspiration that demands attention, explore How to Make Flyers Impossible to Ignore.
Targeted Drop Zones: Plant Your Flyers Where They Flourish
Precision placement ensures your flyers reach homeowners ready to renovate:
Lumberyards & Hardware Stores
Bulletin boards and checkout racks catch renovators buying materials.Home & Garden Centres
Shoppers planning landscaping projects often consider decks and fences next.Community Centres & HOA Offices
Decision‑makers in neighborhood associations see your services firsthand.Cafés & Local Markets
Bulletin boards in high‑traffic spots keep your offer top of mind.Residential Mailbox Drops
Target streets with older homes or where new developments are popping up.
For reduced waste and higher pickup rates, follow strategies in Why Targeted Flyer Delivery Beats Mass Distribution.
Do Flyers Really Build Projects? The Data Speaks
Deck and fence builders working with Flyer Canada report:
4.4% average conversion rate, versus 1.41% for typical online ads
51.8% lower customer acquisition costs than paid social campaigns
ROI between 3× and 29×, depending on offer strength and repeat drops
Print flyers deliver ongoing visibility—they sit on fridges and tool benches until that weekend project planning session. For more evidence, check out 13 Stats That Prove the Effectiveness of Flyer Marketing.
Timing Your Flyer Campaign Around Home Improvement Cycles
Home‑exterior projects peak with weather and seasons. Plan drops accordingly:
Early Spring (March–April): homeowners prep for summer entertaining.
Late Spring (May–June): peak deck installations before hot weather.
Early Fall (September): fence repairs and upgrades before winter.
Post‑Holiday (January–February): New‑Year home‑improvement resolutions.
One drop is a ripple; repeated cycles every 6–8 weeks build strong brand recall—learn more in Why Repetition Is Your Secret Weapon in Direct Mail Marketing.
Offers That Hammer Home the Sale
Your flyer’s special must deliver clear savings and instill urgency:
“10% Off Spring Decks—Show This Flyer!”
“Free Fence Repair with New Installation”
“Refer a Neighbor—Both Save $50 on Your Project”
“Bundle Deck + Fence & Save 15% This Month”
A single, focused incentive outperforms multiple confusing offers. For clarity best practices, see The Do’s and Don’ts of Effective Flyer Advertising.
Case Study: Backyard Bliss Decks & Fences, Burlington ON
Campaign Brief:
Backyard Bliss printed 1,200 glossy 5″×7″ flyers promoting their “Spring Deck Special—10% Off” with QR to a custom estimate page.
Distribution Strategy:
Hardware Stores: racks in three major locations
Home & Garden Centres: flyer displays at two nurseries
HOA Lobbies: stacks in four community offices
Door Drops: targeted in three neighborhoods with older homes
Six‑Week Results:
148 flyer-coded inquiries
121 booked projects (decks & fences)
ROI: 9.3× on print + delivery costs
43 referrals via the “bring a flyer to a friend” note
Precision targeting, one strong offer, and a seamless QR path yielded solid bookings.
Blend Print with Digital for a Fully Built Funnel
Your flyer sparks the call; digital seals the deal:
QR → dedicated estimate page with project gallery, pricing tiers, and lead form.
Automated email sequence: welcome, next‑steps, preparatory checklists.
Retargeting ads: nudge prospects who scanned but didn’t request a quote.
Project highlights: link to blog posts on deck design trends and fence maintenance.
For hybrid strategy ideas, explore Flyers vs. Digital Ads: Which One Actually Delivers Better Results?
Keep Your Calendar Stacked Beyond One Season
A flyer drives the first call; ongoing touchpoints build lasting client relationships:
Seasonal Reminder Postcards: fall fence checkups, winter deck maintenance.
Referral Cards: include mini flyers in invoices—reward each referral with a credit.
Workshop Flyers: host a “DIY Deck Maintenance” clinic—collect leads and distribute flyers.
Partnership Kits: co‑brand with landscapers and pool installers for cross‑referrals.
Master consistent, multi‑touch marketing with insights from 10 Flyer Marketing Strategies That Actually Work.
Ready to Build Your Project Pipeline?
Flyers remain one of the most cost‑effective, human, and high‑impact tools for deck and fence specialists. They deliver targeted visibility, build trust, and drive bookings—one quality project at a time.
To nail your next flyer campaign—from concept through distribution—visit our contact page, explore our online store, or call 437‑524‑5287 today.
