Canada Post can slow parcels, but it doesn’t slow the urge to buy. People still need school supplies, skincare refills, pet food, tech accessories, gifts—today. When shipping is uncertain, many shoppers choose the path that feels fastest and safest: click and collect or a quick visit. Your job is to make that choice obvious with flyers placed exactly where decisions happen.
If a store manager asked what is a flyer right now, I’d say it’s a short, friendly guide that helps nearby customers get what they want today. Below is a simple, proven plan to lift store visits and pickups while the mail is bogged down.
Skip postal codes. Think streets, lobbies, and plazas within a two-to-five-minute walk of your door:
Right-place beats more-place. For a quick gut check on placements that convert, steal a few moves from 10 Flyer Marketing Strategies That Actually Work.
Shoppers under a postal cloud want certainty. Write the headline for the outcome:
Short, human, and visible from arm’s length. If you need attention without clutter, these patterns will help you make your flyers stand out.
Your flyer should act like a button:
Clear, one-tap paths beat “browse and hope.” For format decisions that keep this scannable, lean on Flyers That Work: How to Choose the Right Size and Format for Maximum Impact.
No need to race to the bottom. Try perks that make pickup feel smart:
Place the perk near the action block so it’s seen at the decision moment.
A tiny nudge reduces “maybe later”:
Keep proof tight. Let the QR and short URL carry the rest.
A flyer isn’t a brochure. It’s a nudge:
That’s it. If you’re balancing “pretty vs. persuasive,” this framework on how to design flyers that inspire immediate action keeps you honest.
Give each placement a unique identity—QR variant, short URL tag, tiny version mark (V1/V2) in the footer—so you can read:
Re-drop winners and pause duds. This is where print quietly outperforms a blanket digital push; if you’re weighing the mix, this comparison of flyers vs digital ads is a helpful gut check.
For on-the-ground tactics that lift read-through, keep How to Deliver Flyers That Actually Get Read handy.
Grocery and essentials
Parcel rooms at 3–5 pm with “Same-day pickup for staples.” QR → pre-built cart (milk, bread, eggs, produce).
Beauty and health
Elevator posters near clinics and gyms. “Refill ready now—scan to hold.” Back of the pocket card lists the three top refills.
Pet
Partner counter at the nearby café. “Kibble in stock—order, then grab on your walk.” QR → size and flavour pre-selected.
Electronics and accessories
Office towers and transit stops: “Chargers, cables, adapters today. Two minutes from here.” QR → essentials collection filtered to “pickup now.”
Gifts and cards
Parcel rooms Thursday–Saturday: “Tonight’s host gift—scan to reserve, grab in 10.” Pre-packaged picks with gift bag option.
When shipping is shaky, flyers turn nearby intent into immediate revenue. Across industries, Flyer Canada clients average a 4.4% conversion rate (vs. a 1.41% industry average), achieve 51.8% lower customer acquisition costs, and see ROI from 3x to 29x. Retail pickup campaigns often over-index because timing, proximity, and certainty are baked in.
Small loops, steady lift. That’s how you replace stalled parcels with same-day revenue.
Postal delays don’t have to slow retail. Meet shoppers where they already walk, keep the promise simple, and make pickup one tap away. With targeted flyer drops and clean tracking, you’ll grow store visits and click-and-collect while everyone else waits for the mail to clear.
If you want help designing a pickup-first flyer and mapping high-yield placements, reach us through our contact page, explore ready-to-print formats in our online store, or call 437-524-5287 and we’ll plan your first drop together.