It may seem surprising, but one of the fastest ways to increase your website traffic and online bookings is not through digital ads. It is through flyers. While digital channels compete for crowded screen space, flyers reach people at home, where decisions feel clearer, attention lasts longer and customers are more willing to take action. When a flyer sparks interest and a QR code provides a fast path online, the jump from offline to digital becomes seamless.
Here at Flyer Canada, we see this behaviour every day. Businesses that incorporate QR codes and simple online call-to-actions into their flyers notice immediate increases in website visits, booking requests and form submissions. Flyers create the initial spark. Digital tools close the loop.
Think about the moments when customers encounter digital ads. They’re scrolling, multitasking, distracted or already trying to move quickly past something. That environment makes it difficult for digital ads to capture meaningful attention, which is why they convert at only 0.12% on average.
Flyers, on the other hand, appear in calmer moments. Checking the mail. Pausing in a lobby. Tidying the counter. These slower, more grounded moments make people more receptive to exploring your offer online. When they scan a QR code from that environment, their intent is significantly stronger.
For a deeper comparison between flyer and digital performance, visit
Flyers vs Digital Ads: Which One Actually Delivers Better Results.
A QR code eliminates friction. With a quick scan, customers land directly on your website, booking system or online promotion. They don’t need to type anything or search for your name. That simplicity matters, especially when attention spans are short.
We’ve found that flyers with a clear QR code consistently outperform flyers that rely on phone numbers alone. They create faster action, more accurate tracking and better conversion.
To learn more about integrating tracking tools, visit
How to Deliver Flyers That Actually Get Read.
One of the lesser-known advantages of flyers is the role they play in building trust. When customers see a physical piece of marketing from a local business, they perceive that business as more credible. That extra trust carries over when they visit the website.
This is why local service providers—cleaners, landscapers, gyms, tutors, realtors, clinics—often see spikes in online traffic immediately after a flyer drop. The flyer builds familiarity. The website delivers the details.
For more insight on trust-building through print, explore
Why Flyers Work for Canadian Entrepreneurs.
One of the most effective strategies we use is designing flyers that make the online action feel natural. A strong headline introduces the offer. The visual reinforces the message. And the QR code acts as the bridge to the booking page.
This linear structure mirrors how the brain prefers to consume information. It reduces effort and simplifies decision-making, which contributes to our 4.4% average conversion rate across campaigns.
If you want to refine your flyer structure further, visit
How to Make Flyers Impossible to Ignore.
There is another hidden benefit. When someone visits your website after receiving a flyer, they immediately enter your digital retargeting ecosystem. This means your online ads become cheaper and more efficient, because you’re reaching someone who already knows your brand.
This combination—offline introduction followed by online reinforcement—is one of the strongest hybrid strategies for local marketing. It boosts brand recall and significantly improves cost per acquisition.
Because flyer engagement typically happens in quiet, intentional moments, the traffic it generates is more qualified than most digital clicks. People scan QR codes because they are genuinely interested, not because of accidental taps or algorithmic nudging.
This leads to:
• Higher booking rates
• Lower bounce rates
• Better conversion paths
• Stronger ROI
Our clients routinely achieve ROI between 3× and 29× depending on their industry and offer, largely because the quality of the traffic is stronger from the start.
Flyers are no longer just a print tool. They are a catalyst for online action. When you combine a physical message with a simple digital pathway, customers move from curiosity to engagement to booking in a matter of seconds.
Here at Flyer Canada, we design and deliver campaigns with this offline-to-online flow in mind. With QR-enabled tracking, strong calls-to-action and precise targeting, flyers continue to be one of the most effective drivers of website traffic and online bookings across Canada.
If you want to increase your online engagement through smarter flyer strategy, reach out through our contact page, explore our store or call 437 524 5287.
We’re ready to help you boost digital results with a stronger offline starting point.