Postcard mailers can stall in a Canada Post strike—but moves don’t. People still change apartments, tour condos, and search for a family home this month. If you’re waiting on postcards to land, you’ll miss weekend traffic you could have nudged today. The fix is simple: place targeted flyers exactly where renters and buyers already walk, and make booking a viewing one tap away.
If someone asks what is a flyer in real estate, here’s the practical answer: it’s a short, local guide that gets a curious neighbour to scan, book, and show up. Below is a fast, no-fluff playbook for agents, leasing teams, and property managers.
Open house interest is hyperlocal. Focus on:
Small, repeated placements beat one big blast. For layout patterns that channel attention into action, grab How to Design Flyers That Inspire Immediate Action.
Skip clever lines. Use a headline a passerby can say out loud:
Keep it readable at arm’s length. Let the landing page carry the extra detail. For a helpful gut check on conversion-first layout, see Why Flyer Design Matters: The Secret to Higher Conversions & Profitable Scaling.
Matte stock reads better under indoor light. If people can slip it into a pocket or take a quick photo, it will travel. Tips that keep your piece readable—and re-readable—are in 7 Tips for Designing Flyers That Always Get Read.
Your flyer should act like a button:
One tap beats “browse and hope.” For on-the-ground execution that boosts read-through, keep How to Deliver Flyers That Actually Get Read handy.
Keep creative familiar between drops so recognition compounds.
Small nudges calm hesitation:
Place proof beside the CTA, not buried. It should reduce the last-second “maybe later.”
Ask management or concierge where resident info is welcome and offer to refresh weekly. Keep stacks tidy, remove old pieces, and use holders or frames where required. Good manners turn one-off drops into ongoing access.
Treat each micro-zone like a mini campaign:
Re-drop the winners with the same creative and pause anything that misses your targets. If you’re weighing print vs. paid social for the next push, this comparison helps align the team: Flyers vs. Digital Ads: Which One Actually Delivers Better Results?.
Wednesday: seed two lobbies, two streets, and one partner counter.
Friday: restock the top two placements with the same creative for recognition.
Sunday morning: quick re-drop on the best street before the open house.
Monday: swap headline to “Private viewings this week—scan to book.”
Small loops beat big guesses—especially when the mailbox is quiet.
Condo open house
Elevator poster in the adjacent tower: “Tour today 12–4.” QR → RSVP with time windows to smooth traffic.
Lease-up near transit
Pocket flyers at the café and parcel room: “New one-bedroom rentals—book an evening tour.” Back side shows a micro map and transit times.
Townhome listing
Door hangers on the two closest streets: “See inside this weekend.” QR → calendar with limited slots; leave-behind after each private showing for neighbours who ask.
Student rentals
Stacks in student housing lobbies: “Walk to campus, utilities included.” QR → prequal form that unlocks the booking link.
Real estate decisions are local and time-sensitive. When you meet people where they already pass and make booking one tap, response jumps—no mailbox required. Across campaigns, Flyer Canada clients see a 4.4% average conversion rate (vs. a 1.41% industry average), 51.8% lower customer acquisition costs, and ROI ranging from 3x to 29x. During strike windows, targeted drops often sit on the higher end because waste plummets.
You’ll drive tours and applications while others wait for postcards.
Postal strikes don’t need to steal your weekend traffic. Keep the message simple, place flyers in the handful of spots that actually influence show-ups, and make the path to a viewing one tap. Do that consistently and your listing momentum won’t depend on the mail.
If you want help designing a listing or lease-up flyer set and mapping high-yield placements, reach us via our contact page, explore ready-to-print formats in our online store, or call 437-524-5287 and we’ll plan your route together.